Chief Marketing Officer
3 weeks ago
Chief Marketing Officer (CMO) is responsible to drive the marketing and branding efforts for
our innovation hub. The CMO will play a crucial role in shaping the public perception of the hub
and ensuring that it becomes a leading player in the fields of translation research, skill
development, entrepreneurship development, and international collaboration.
**Scope of the job**
Including but not limited to:
- Develop and execute comprehensive marketing strategies to promote the hub and its
initiatives.
- Collaborate with cross-functional teams, including research, product development, and
communication departments, to ensure consistent messaging and branding across all
initiatives.
- Manage the development and implementation of all marketing initiatives, including
campaigns, events, and digital marketing efforts.
- Create and execute content marketing strategies to engage target audiences and drive lead
generation.
- Utilize market research and analysis to direct marketing strategy and planning.
- Oversee the production of all promotional materials, including presentations, brochures,
and promotional videos.
- Develop and maintain relationships with key stakeholders, including media outlets,
industry organizations, and government agencies.
- Collaborate with international partners to develop global marketing and branding
strategies. Evaluate and monitor the success of all marketing efforts, including return on
investment and conversion rates, and make data-driven decisions to continuously
improve the marketing strategy.
- Lead and manage a team of marketing professionals, including hiring and training new
team members as necessary.
- **Eligibility Criteria**
**-**
MBA or B.Tech
- A minimum of 10 years of experience in marketing, with at least 5 years of experience in
a leadership role.
- Strong experience in developing and executing comprehensive marketing strategies,
including digital marketing and content marketing.
- Knowledge of market research and analysis methodologies
**Location: Palakkad, India.**
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