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Social Media Executive

1 month ago

Hubli, India Qogent Learning Solutions Pvt. Ltd. Full time

**Key Responsibilities**:

- **Instagram Stories & Content Creation**:

- Craft visually appealing and engaging Instagram Stories that educate, inform, and drive lead generation for the sales team.
- Plan and schedule weekly story topics to keep followers captivated, informed, and engaged.
- **Community Engagement**:

- Manage Instagram DMs, responding to inquiries and comments to foster engagement and generate leads.
- Actively reply to comments on posts, building a welcoming, interactive online community.
- **Content Creation**:

- Develop and share creative content, including memes, news updates, and trending posts to boost engagement.
- Post relevant industry news, company updates, and exciting content to maintain strong connections with followers.
- **Social Media Updates**:

- Regularly update the Instagram Broadcast Channel with the latest news, promotions, and engaging content.
- Ensure Google Location is updated with new admits, business information, and updates.
- **Cross-Platform Content Strategy**:

- Create and post content regularly on LinkedIn to build a professional presence and expand brand reach.
- Oversee the YouTube account, creating video content that aligns with Instagram Reels and drives engagement across platforms.
- **Testimonials & Webinars**:

- Curate and post customer testimonials on the website to strengthen brand credibility and social proof.
- Assist with the promotion and execution of bi-monthly webinars, enhancing audience engagement and education.
- **Instagram Live Sessions**:

- Host and promote bi-weekly Instagram Live sessions to connect with followers, foster engagement, and amplify brand visibility.
- **Lead Generation & Sales Team Collaboration**:

- Drive lead generation through engaging content and direct interactions on Instagram.
- Work closely with the sales team to align marketing strategies, ensuring content drives leads and supports business growth.
- **Video Content Creation**:

- Produce high-quality, engaging videos for Instagram and YouTube, including Reels, Stories, and Shorts, to increase audience engagement and reach.

**Requirements (Must-Have Skills and Qualifications)**:
1. Social Media Expertise: Proven experience managing Instagram and creating engaging content.

2. Content Creation: Skills in designing Instagram Stories, Reels, and basic graphic design (e.g., Canva).

3. Community Engagement: Experience in managing DMs, comments, and fostering audience interaction.

4. Video Editing: Ability to create and edit short, engaging videos for Instagram and YouTube.

5. Analytics Knowledge: Familiarity with social media analytics to track and improve performance.

**Nice-to-Have Skills and Qualifications**:
1. LinkedIn Marketing: Experience in building a professional brand presence on LinkedIn.

2. Webinar Coordination: Basic experience in promoting and organizing webinars or live sessions.

3. Trend Awareness: Ability to identify and adapt to social media trends.

4. Google My Business Management: Experience in updating Google Locations or similar platforms.

5. Study Abroad Industry Knowledge: Familiarity with education consultancy or international study trends.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 per month

**Benefits**:

- Flexible schedule

Schedule:

- Day shift

Application Question(s):

- Describe your personality in 100+ words.

**Experience**:

- Social Media Management: 1 year (required)