Associate - Digital Media Coordination

3 weeks ago


Adyar Chennai Tamil Nadu, India MHFA India Full time

**Roles and Responsibilities**

**1. Digital Marketing Planning**:

- Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

**2. Social Media Coordination**:

- Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
- Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.
- Manage content calendars, scheduling, and publishing to maintain a consistent online presence.
- Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

**4. SEO and SEM**:

- Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.
- Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.
- Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

**5. Analytics and Reporting**:

- Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.
- Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.
- Make data-driven recommendations for improvements and optimizations based on campaign results.

**6. Stay Current with Trends**:

- Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.
- Recommend innovative approaches to improve campaign effectiveness and achieve better results.
- Initiate activities in line with to MHFA India strategy and work plan
- Support director and team in development of MHFA India digital marketing and communications function
- Support in any other task that may be assigned by the organization
- Attention to detail and a commitment to maintaining high-quality content and functionality

**Job Types**: Full-time, Permanent

**Salary**: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 3 years (preferred)

Ability to Commute:

- Adyar, Chennai, Tamil Nadu (required)

Ability to Relocate:

- Adyar, Chennai, Tamil Nadu: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 9791191075



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