Social Media Executive

3 weeks ago

Bengaluru, India Hosachiguru Full time

**Marketing Associate - Social Media & Event Marketing**

**JD**:
Perform research on current benchmark trends and audience preferences on different social media channels.

Design and implement social media strategy to align with business goals.

Set specific objectives per month and report on ROI.

Generate, edit, publish and share engaging content daily in the form of posts, stories, tweets etc. using original copy and creatives (static, gifs, videos).

Monitor SEO and web traffic metrics from social media.

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency and regular content updates are done.

Build, nurture and manage social media followers and create communities on the basis of the brand's target consumer segments.

Ensure respectful and appropriate community engagement online.

Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).

Suggest and implement new features to develop brand awareness, like promotions and competitions.

Supporting the advertising team with relevant targeting, content concepts, creative imagery that resonates with the target audience.

Formulating high-quality novel written and visual content for each social media campaign.

Improving and maintaining a solid social media presence for the brand.

Monitoring the company's brand on social media and ensuring the tone of voice and brand book are adhered to.

Building brand awareness by engaging relevant influencers.

Responding to comments on each of our accounts.

Overseeing customer service provided via social media (chatbot and responses).

Building timely reports on a bi-weekly and monthly basis to track social media KPIs.

Analysing data to determine whether social media campaigns have achieved their objectives.

Coordinating with the internal teams to set up and manage physical and online events effectively.

**Requirements**:
Excellent communication and niter-personal skills.

1 year (minimum) of work experience in managing Social media campaigns/profiles.

Familiar with all social media platforms that Hosachiguru operates on - Facebook, Instagram, LinkedIn, Twitter, YouTube

Dedicated and accountable for metrics and deliverables.

**KRAs**:
Improve reach and engagement across all channels on a monthly basis.

Increase page followers across all channels on a monthly basis.

Respond and maintain interactions with opportunities and prospective buyers through messages and comments.

Improve page rating and reviews on all channels, especially Facebook, LinkedIn and YouTube.

Maintain a monthly and annual calendar, creative deck and content charts.

Build and maintain bi-weekly and monthly reports tracking important metrics across all channels.

Liaison with employees, CoFarmers and affiliate brands to boost the brand’s online presence.

Maintain the brand’s tone of voice across all communication channels, including leadership profiles (directors).

Monthly farm visits to capture progress updates.

Coordinating with events teams to ensure necessary updates go live on social media channels and the event takes place smoothly.

Coordinating with content development and design teams on a regular basis to churn out new, interactive & engaging content across channels.

**Job Types**: Full-time, Fresher

**Salary**: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- Social media management: 1 year (preferred)

**Language**:

- English (required)

License/Certification:

- Digital marketing (preferred)

Work Location: One location

**Speak with the employer**
+91 7026100042
- Health insurance

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