Influencer Marketing

3 weeks ago

Kochi, India Zapplr Media Pvt Ltd Full time

Job Description: Influencer Marketing Executive

Position Overview:
**Responsibilities**:
1. Influencer Research and Identification: Conduct research to identify relevant influencers, content creators, and key opinion leaders across various social media platforms. Analyze their reach, engagement rates, audience demographics, and content quality to assess suitability for partnerships.

2. Influencer Relationship Management: Build and maintain relationships with influencers through regular communication, outreach, and engagement. Nurture partnerships by providing support, guidance, and timely feedback.

3. Campaign Coordination: Assist in the coordination and execution of influencer marketing campaigns. Collaborate with influencers to ensure alignment with brand objectives, content creation guidelines, and campaign timelines.

4. Content Collaboration: Facilitate the creation of compelling and brand-aligned content in collaboration with influencers. Provide creative direction, review content submissions, and offer suggestions for optimization.

5. Performance Tracking and Reporting: Monitor and track the performance of influencer marketing campaigns using analytics tools. Collect and analyze data on key metrics such as reach, engagement, conversions, and ROI. Prepare reports and provide insights to the Influencer Marketing Manager.

6. Social Media Monitoring: Stay informed about industry trends, emerging platforms, and influencer-related conversations. Monitor social media platforms for mentions, engagement, and user-generated content related to influencer partnerships.

7. Influencer Outreach and Negotiation: Assist in the outreach and negotiation process with influencers, content creators, and brand ambassadors. Support the Influencer Marketing Manager in contract creation, compensation agreements, and campaign deliverables.

8. Compliance and Disclosure: Stay up to date with relevant advertising regulations, disclosure guidelines, and FTC regulations pertaining to influencer marketing. Ensure compliance with legal and ethical standards in influencer collaborations.

9. Research and Innovation: Stay abreast of industry trends, competitor strategies, and emerging influencer marketing practices. Conduct research to identify new influencer opportunities and propose innovative campaign ideas.

10. Administrative Support: Provide administrative support to the Influencer Marketing Manager, including maintaining influencer databases, tracking budgets, coordinating influencer shipments, and managing campaign documentation.

Qualifications:
1. Bachelor's degree in marketing, communications, business, or a related field. Relevant certifications in influencer marketing or social media management are a plus.

2. Previous experience in influencer marketing, digital marketing, or social media management is preferred but not mandatory.

3. Strong understanding of social media platforms, influencer marketing trends, and best practices. Familiarity with influencer marketing tools and platforms is a plus.

4. Excellent verbal and written communication skills. Ability to communicate effectively with influencers and internal stakeholders.

5. Detail-oriented with strong organizational and multitasking abilities. Ability to manage multiple campaigns and deadlines simultaneously.

6. Analytical mindset with the ability to interpret data and derive actionable insights. Proficiency in using analytics tools to track and measure campaign performance.

7. Creative thinking and problem-solving skills. Ability to identify suitable influencers, assess content quality, and propose creative collaboration ideas.

8. Familiarity with advertising regulations, disclosure guidelines, and FTC regulations pertaining to influencer marketing.

9. Self-motivated and proactive with a strong work ethic. Ability to work both independently and collaboratively within a team environment.

10. Passion for social media, influencer culture, and emerging digital marketing trends.

We offer a competitive salary, benefits

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹8,990.17 - ₹28,423.35 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Kochi, Kerala: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Influencer Marketing: 1 year (required)

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