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Social Media Marketing-delhi

3 months ago


Delhi Delhi, India People Process Teck Full time

Position**:Social Media Manager**

Experience **:8-10 yrs**

**Key Responsibilities**:

- **Social Media Strategy**: Develop and implement comprehensive social media strategies that align with the company’s marketing objectives and brand vision.
- **Content Creation**: Oversee the creation of compelling and shareable content across all social media platforms (including Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.). This includes text posts, videos, graphics, and interactive content.
- **Campaign Management**: Plan, execute, and monitor social media campaigns, promotions, and advertisements that drive traffic, engagement, and conversions.
- **Analytics & Reporting**: Analyze social media metrics, derive insights, and provide detailed reports to measure the effectiveness of campaigns. Optimize strategies based on data-driven insights.
- **Community Management**: Engage with the online community, respond to comments, address inquiries, and foster relationships with influencers, customers, and partners.
- **Brand Consistency**: Ensure all social media content is consistent with the brand's tone, style, and voice across platforms.
- **Trend Monitoring**: Stay up-to-date with the latest social media trends, tools, and best practices to keep the brand ahead of the curve.
- **Team Leadership**: Manage and mentor a team of social media executives, content creators, and designers. Work closely with the marketing, PR, and creative teams to align efforts.
- **Collaboration**: Coordinate with various departments, including product, sales, and customer service, to ensure an integrated approach to social media management.
- **Influencer Partnerships**: Identify and build relationships with key influencers and thought leaders to amplify brand reach.
- **Crisis Management**: Handle sensitive situations or potential social media crises with poise, and take quick action to mitigate risks.

**Required Skills & Qualifications**:

- **Experience**: 8-10 years of proven experience in social media management, with a successful track record of executing and leading campaigns in a fast-paced environment.
- **Platform Expertise**: In-depth knowledge of all major social media platforms, their algorithms, and audience behaviors (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
- **Creative Skills**: Strong creative vision with experience in content creation, design direction, and writing engaging copy.
- **Analytical Ability**: Proficient in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, Buffer) with the ability to interpret data and generate insights.
- **Paid Media Experience**: Hands-on experience managing paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) and optimizing for performance.
- **Communication**: Exceptional written and verbal communication skills to articulate ideas and communicate with diverse stakeholders.
- **Project Management**: Ability to manage multiple projects simultaneously, meet deadlines, and work in a collaborative, team-oriented environment.
- **Leadership**: Strong leadership and mentoring skills with a history of managing and motivating teams.
- **Crisis Management**: Experience managing social media crises and sensitive online situations with professionalism.
- **Brand Building**: Deep understanding of branding and how to grow and nurture a brand’s presence across digital platforms.

**Education**:

- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. A master’s degree or additional certifications in digital marketing or social media will be a plus.

**Personal Attributes**:

- **Creative Thinker**: Ability to innovate and think creatively about how to grow social media channels.
- **Detail-Oriented**: Keen eye for detail to ensure content accuracy and consistency.
- **Proactive**: Self-starter with a proactive approach to managing content, engaging with followers, and identifying new trends.
- **Problem-Solver**: Strong problem-solving skills, especially in high-pressure or time-sensitive scenarios.
- **Adaptability**: Ability to adapt strategies based on changing market conditions or social media algorithms.

**Location**:

- **Delhi** (This role may require some travel depending on the campaign or brand collaboration needs.)

**Job Types**: Full-time, Permanent

Pay: From ₹40,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 8 years (required)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing Certificates (required)

Work Location: In person