Digital Marketing Executive

4 weeks ago

Nanganallur Chennai Tamil Nadu, India Saraswathy Multispeciality hospital Full time

**Digital Marketing Specialist**:
**Key Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to enhance brand visibility, engagement, and conversion rates.
- Identify trends and insights to optimize spend and performance based on data-driven analysis.

**Campaign Management**:

- Design, build, and maintain our social media presence.

**Content Creation and Management**:

- Collaborate with internal teams to create high-quality content that resonates with our target audience.
- Manage and maintain the company’s website, ensuring content is up-to-date and optimized for SEO.

**Analytics and Reporting**:

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

**Customer Engagement**:

- Engage with customers on social media and other platforms to foster a community of health and fitness enthusiasts.
- Respond to customer inquiries and feedback in a timely manner.

**Collaborations and Partnerships**:

- Work with influencers, bloggers, and other partners to enhance brand reach.
- Develop and manage digital marketing budgets, ensuring maximum ROI.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- **Experience**: 2-5 years of proven experience in digital marketing, preferably in the health and fitness industry.
- Experience with website analytics tools (e.g., Google Analytics, Google Search Console).
- **Skills**: Strong knowledge of all digital marketing disciplines (SEO, SEM, PPC, Social Media, Content Marketing).
- Proficient in marketing software
- Excellent verbal and written communication skills.
- Ability to think creatively and innovatively.
- Strong analytical skills and data-driven thinking.
- **Other**: Up-to-date with the latest trends and best practices in online marketing and measurement.

**Passion for health, fitness, and wellness.**

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Night shift
- Rotational shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)
- Social media marketing: 1 year (preferred)

Work Location: In person

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