Digital Motion Graphic Designer
6 months ago
**Key Skills Required**:
Strong analytical skills, with proficiency in tools like Google Analytics.
Demonstrated ability to drive quality MQLs (Marketing Qualified Leads) through digital advertising.
Excellent communication skills.
Experience in the creative industry is a must.
Knowledge of SEO and content creation is a must.
Knowledge of website platforms like Shopify or WordPress is an added advantage.
**Key Responsibilities**:
**As a Digital Advertising Manager, you will be responsible for**:
Ensuring pacing according to defined budgets, tracking, implementing, forecasting, optimizing, and reporting on ongoing paid campaigns across all platforms.
Developing and executing data-driven lead generation campaigns, leveraging platform-specific features and tools to maximize lead volume and quality. Working closely with the sales and CRM teams to ensure seamless lead integration and nurturing processes for optimal conversion rates.
Crafting and overseeing branding-focused campaigns that elevate brand awareness and recall. Ensuring consistent messaging and visual identity across all digital ad platforms and employing metrics such as brand lift, engagement, and reach to measure and optimize campaign effectiveness.
Monitoring and refining campaign performance to ensure the highest ROI, continually striving for enhanced efficiency and lead quality.
Implementing A/B testing routines to identify the most effective ad creatives, formats, and strategies, ensuring our campaigns remain industry-leading.
Analyzing and presenting campaign performance metrics, providing actionable insights to improve lead generation and campaign efficiency.
Utilizing strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.
Staying informed of the latest digital advertising trends and emerging technologies/tools to bring innovative strategies to our campaigns.
Collaborating with creative and content teams to ensure ads resonate with our target audience and adhere to our brand guidelines.
Driving continuous improvement by leveraging advanced digital metrics, insights, and best practices to inform and refine our advertising strategies.
**Qualifications**:
Bachelor's degree in Marketing, Advertising, or a related field.
Proven experience in digital advertising and lead generation.
Proficiency in Google Analytics and other relevant digital marketing tools.
Strong project management skills.
Excellent written and verbal communication skills.
Creative mindset with experience in the creative industry.
Knowledge of SEO and content creation.
Familiarity with website platforms like Shopify and WordPress is a plus.
**Job Types**: Full-time, Permanent
**Salary**: ₹10,000.00 - ₹20,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Supplemental pay types:
- Performance bonus
- Quarterly bonus
- Yearly bonus
Ability to commute/relocate:
- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Motion graphics: 3 years (preferred)
- Promotional Videos: 3 years (preferred)
- Character animation: 3 years (preferred)
**Speak with the employer**
+91 9315357395
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