Digital Marketing

2 months ago

Kolkata West Bengal, India The Hub Ops Full time

As an SEO Executive, you will play a crucial role in optimizing our clients' websites to achieve higher search engine rankings, increased organic traffic, and improved online visibility. You will be responsible for a wide range of SEO activities, including keyword research, on-page and off-page optimization, technical SEO, and more. Your expertise will help drive our clients' digital marketing success.

**Key Responsibilities**:

- **Keyword Research**: Conduct thorough keyword research to identify high-value keywords and phrases for our clients' websites.
- **GMB (Google My Business) Setup**: Set up and optimize Google My Business profiles for our clients to improve local search visibility.
- **Google Tag Manager**: Implement and manage tags using Google Tag Manager to track website performance and user behavior.
- **Google Search Console**: Monitor and manage client websites using Google Search Console, identifying and resolving issues.
- **Google Ad Manager**: Assist in setting up and managing Google Ads campaigns to drive paid traffic and conversions.
- **Technical SEO**: Perform technical SEO audits and implement solutions to improve website crawlability, indexability, and overall technical performance.
- **On-Page SEO**: Optimize on-page elements, including meta tags, headers, content, and internal linking, to improve search engine rankings.
- **Off-Page SEO**: Execute off-page SEO strategies, including link building, guest posting, and outreach, to improve domain authority and search rankings.
- **Meta Business Suite Setup**: Set up and manage Meta Business Suite, including pixel implementation, to track and analyze campaign performance.
- **Organic Reach Through SEO**: Develop and implement strategies to increase organic reach and improve search engine rankings through SEO best practices.
- **Backlinking Through Guest Posting**: Identify and secure high-quality guest posting opportunities to build authoritative backlinks.
- **Running Ads**: Assist in planning, creating, and managing paid advertising campaigns across various platforms to drive targeted traffic and conversions.

**Qualifications**:

- Proven experience as an SEO Executive or similar role in digital marketing.
- In-depth knowledge of SEO practices, tools, and techniques.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Experience with Google Tag Manager and Google Ad Manager.
- Strong understanding of technical SEO principles and best practices.
- Familiarity with on-page and off-page SEO optimization techniques.
- Experience with setting up and managing Google My Business profiles.
- Knowledge of Meta Business Suite and pixel implementation.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Up-to-date with the latest trends and best practices in SEO and digital marketing.

**Preferred Qualifications**:

- Relevant certifications (e.g., Google Analytics, Google Ads, SEO certifications).
- Experience with other digital marketing channels, such as social media marketing and content marketing.
- Knowledge of HTML, CSS, and JavaScript as they relate to SEO.

**Job Types**: Full-time, Permanent, Internship
Contract length: 6 months

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Night shift
- UK shift
- US shift

Application Question(s):

- How much years of experience do you have in SEO?

**Experience**:

- total work: 2 years (required)

Work Location: Remote

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