SEO/sem

Experience - 0-2 Years

Key Responsibilities:

- Conduct keyword research and analysis to identify high-impact opportunities for SEO and PPC campaigns.
- Develop and execute comprehensive SEO and PPC strategies, including on-page optimization, technical SEO, content optimization, link building, and paid search campaign.
- Monitor and analyze SEO and PPC performance, identify opportunities for improvement and recommend and implement solutions
- Stay up-to-date with the latest SEO and PPC trends and best practices, and continuously optimize campaigns based on data and insights.
- Collaborate with cross-functional teams, including content, design, and development, to ensure that SEO and PPC efforts are aligned with overall marketing goals.
- Provide regular reporting and analysis on campaign performance, including key metrics such as traffic, conversions, and ROI.

Job Requirements:

- In-depth knowledge of search engine algorithms and ranking factors, as well as experience with paid search platforms such as Google Ads.
- Strong analytical skills, with the ability to use data to inform strategy and decision making.
- Proven working experience in digital marketing.
- On-page and off-page optimization (e.g., Content optimization, link-building, etc.)
- Working knowledge of HTML, CSS, and CMS will be added advantage.
- Demonstrated working knowledge in Google Analytics, Webmaster Tools, Google Ads, and Google Tag Manager.
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.