Media Buyer

8 months ago

India DFO Global Performance Commerce Limited Full time

**GPC** is on a mission to deliver superior eCommerce software and we need people who love:

- Software
- Technology
- eCommerce

**GPC** is global in operations, culture, and language with offices in New York, Hong Kong, and Ho Chi Minh.

**OVERVIEW**:
We are looking for people with experience buying and optimizing digital ads across multiple platforms such as Facebook, Google, TikTok, or native ads. You would be responsible for setting up e-commerce campaigns and you will work closely with marketing to develop targeted audience segments, craft compelling ad copy and creative, and analyze campaign performance to optimize ROI.

**RESPONSIBILITIES**:

- Develop and execute media buying strategies across Google, Meta platforms (Facebook, Instagram), and TikTok to drive business growth and performance
- Analyze and optimize campaigns on a daily basis to ensure maximum return on investment (ROI)
- Conduct A/B testing and experimentation to identify the most effective ad creatives, targeting options, and bidding strategies
- Collaborate with creative teams to develop compelling ad content that drives engagement and conversion
- Monitor industry trends and emerging opportunities to identify new channels, audiences, and tactics to test
- Manage relationships with media vendors and negotiate pricing and contracts to optimize campaign performance
- Provide regular reporting and analysis to stakeholders on campaign performance and optimization recommendations
- Work closely with cross-functional teams to align media buying efforts with broader marketing strategies and goals
- Stay up-to-date with changes and updates to platform algorithms and advertising policies, and adjust strategies accordingly

**REQUIRED SKILLS**:

- Proven experience in media buying across Google, Meta platforms (Facebook, Instagram), and TikTok, with a deep understanding of each platform's capabilities, best practices, and limitations
- Strong analytical skills with experience in data analysis and reporting
- Expertise in campaign optimization and A/B testing
- Knowledge of ad targeting options and bidding strategies on each platform
- Ability to manage multiple campaigns and priorities simultaneously, and meet tight deadlines
- Excellent communication skills in both English and Vietnamese
- Experience with negotiation and vendor management
- Familiarity with ad creative development and collaboration with creative teams
- Understanding of broader marketing strategies and how media buying fits into the overall picture

**BENEFITS**:

- Attractive salary: US $150,000+

**GPC CULTURE**:

- The exciting and diverse team, from all around the world
- The value given to ideas and opinions
- Valuers of innovation

**HOW TO APPLY**:

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