Jr. Digital Marketing Executive

2 days ago


Chennai Tamil Nadu, India SBS HR Full time

**WHATSAPP: 8825687158**

**Key Responsibilities**:
**Digital Marketing Campaigns**:

- Create, manage, and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns to meet KPIs and performance targets.

**Social Media Management**:

- Manage and grow the company’s social media presence across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
- Develop content calendars, create engaging posts, and analyze social media trends to improve audience engagement.
- Monitor social media conversations, respond to inquiries, and maintain a positive brand image online.

**Search Engine Optimization (SEO)**:

- Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
- Collaborate with content writers to ensure all web pages, blogs, and articles are optimized for search engines.
- Regularly track SEO performance using tools like Google Analytics, SEMrush, or Ahrefs and make adjustments to improve results.

**Analytics and Reporting**:

- Monitor and report on the performance of digital campaigns, including web traffic, conversions, ROI, and engagement metrics using Google Analytics and other analytics tools.
- Use data insights to refine marketing strategies, improve campaign effectiveness, and enhance customer acquisition efforts.
- Provide regular performance reports to the marketing team and management, offering insights into campaign effectiveness and areas for improvement.

**Content Creation & Strategy**:

- Collaborate with the content team to develop creative content for digital campaigns (e.g., blogs, infographics, videos, case studies).
- Help develop content strategies that align with business goals, target audience preferences, and current market trends.
- Ensure content is optimized for user experience and aligned with the brand’s voice and objectives.

**Website & Landing Page Optimization**:

- Assist in the maintenance and optimization of the company website and landing pages to improve user experience and conversion rates.
- Work with the design team to ensure website and landing page design align with marketing objectives and are mobile-friendly.
- A/B test landing pages, CTAs, and forms to improve conversion rates.

**Collaboration & Teamwork**:

- Work closely with the Digital Marketing Manager and other team members to align strategies and ensure consistent messaging across all digital channels.
- Stay updated with the latest digital marketing trends and tools to improve performance and innovation in campaigns.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person



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