Email Marketing Expert
4 weeks ago
**Core Job Responsibilities**
- **Segmentation**: Very good at segmentation using raw customer data, with excellent data analysis and excel skills. Build and manage separate campaigns and automations / workflows for different consumer segments.
- **Performance Monitoring: **Track and measure campaign performance by analyzing metrics such as open rate, click-through rate, unsubscribe rate, and more. Continuously measure against goals such as increasing website traffic, generating leads, and driving sales and adjust strategy accordingly.
**More on Job Description / Responsibilities: -**
- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech, and Ops teams
- Lead loyalty efforts - understanding and mapping user behaviour (immersions, profiling) piloting and experimenting with the construct and final rollout.
- B2C Lead generation and qualification
- B2C database building with growth hack techniques across global markets
- Analyze campaign performance and suggest improvements
- Knowledge to A/B testing and Automation technique
- Should have the knowledge about the UTM
**Requirements:
- **
- Atleast 3-year experience with **mailchimp** along with some experience in **Klaviyo or Omnisend**:
- **Experience with the UK market** and with Light Speed Vend POS
- Strong project management skills and ability to work with tight deadlines
- Extensive knowledge of ecosystem cross-selling, life-cycle campaigns, and segmented
- communication strategies
- Experience with delivering compelling creative and messages for different customer segments
- Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition
- Good to have vaping industry experience.
**Qualification**
- Bachelor's degree in sales, marketing, or related field.
- Excellent customer service skills.
- Strong conflict resolution skills.
- In-depth knowledge of sales and marketing software.
- Ability to remain calm and professional in stressful situations.
- Advanced communication and interpersonal skills.
- Empathy and patience.
**Job Types**: Full-time, Regular / Permanent
**Salary**: ₹35,000.00 - ₹40,000.00 per month
Schedule:
- UK shift
Application Question(s):
- Do you have experience in Mailchimp
- Do you have experience with US/UK market
**Experience**:
- total work: 3 years (preferred)
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