Digital Marketing Excutive

6 months ago

Pune Maharashtra, India SIGA Systems Pvt. Ltd. Full time

**Digital Marketing Executive**

**Company Name**:SiGa Systems Pvt. Ltd.**

**Company Address**: Office No. 101, Metropole, Near BRT Bus Stop, Dange Chowk, Thergaon, Pune, Maharashtra - 411 033

**Qualification**:Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.

**Work Experience**:1 + Years of experience

**Annual CTC Range: As per company norms**

**Desired Competencies**:

- 1 year experience in Google Ads, Facebook Ads, and LinkedIn Ads having a higher budget.
- Bachelor's degree in Marketing, Business, or a related field.
- Strong understanding of digital marketing channels and tactics.
- Knowledge of HTML, CSS, and JavaScript for SEO purposes.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience working with demand generation platforms such as LinkedIn Sales
- Experience with marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).
- Excellent project management and organizational skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills for client and team interactions.
- Creative thinking and problem-solving abilities.

**Industry**: IT-Software / Software Services

**Role Category**: IT Industry - Business Development

**Role**: Business Development Executive

**Employment Type**: Full Time

**Roles & Responsibilities**:

- Develop and manage targeted pay-per-click (PPC) campaigns across various search engines (e.g., Google Ads, Bing Ads, Facebook ads).
- A/B tests different ad copy, landing pages, and targeting options to improve conversion rates.
- Manage campaign budgets and ensure they are spent effectively.
- Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Develop and execute outbound sales strategies to generate leads and close sales.
- Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with business goals.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities and threats.
- Manage budget allocation, bid strategy, and targeting to maximize ROI.
- Identifying, targeting, and nurturing potential outbound opportunities
- Provide regular pipeline forecasts to the marketing team, management, and sales leadership as required
- Understand the strategic direction set by the marketing team and senior management
- Maintain data and reports on a daily, weekly, and monthly basis
- Research, list, and identify pain points, requirements, and areas of interest of our key clients
- Analyze key trends of the sales region/territory and improve on follow-up and lead nurturing processes.
- Build and maintain long-term relationships with clients to ensure satisfaction and repeat business.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO, PPC: 1 year (preferred)

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