Marketing Associate

5 months ago

Mumbai Maharashtra, India SCIEX Full time

**SCIEX**
As a global leader in mass spectrometry, SCIEX delivers solutions for precision detection and quantification of molecules to help protect and advance the wellness and safety of all. Because of our 50 years of groundbreaking innovation, our customers can quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster, and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential.
SCIEX is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

**About This Role**:
Key responsibilities for this role includes lead qualification, nurturing, and management through telecalling, marketing automation tools and CRM tools such as SFDC. The role will also entail customer database management (for segmentation and targeted initiatives), content creation, digital customer outreach/engagement, offline marketing activities and data analysis in line with marketing strategy of SCIEX.

**Core Responsibilities**
**Lead qualification and management** - Own entire lead flow management, qualification, queue routing and troubleshooting process, to generate high quality leads for sales team. Telequalification of prospects who interact with SCIEX either through digital or offline channels of communication. Active involvement in initiatives to improve lead quality and marketing driven funnel creation as well as working with sales team to ensure lead closure and opportunity creation.

**Customer database management** - Maintain updated database of contacts in Eloqua and SFDC relevant through cleaning and enrichment of information. Enhance market visibility by adding
contacts with key information and segmentation using online tools and databases, work with cross-functional teams to conduct specific market vertical or geography-based projects to map new and existing accounts.

**Customer outreach** - Design and implement innovative and immersive customer experience journey with sustained engagement via customized, targeted digital outreach. Create series of live
and recorded webinars, symposia, panel discussions, publications, whitepapers etc. by working with cross-functional teams in India and Europe. Manage front and back-end operations with
relevant approvals for successful curation of content and customer journey

**Event Participation** - Responsibility for end-to-end planning, execution & reporting for customer facing events. Work with sales, finance and external vendors to ensure streamlined execution of activities.

**Reporting and data analysis** - Undertake data analysis using excel and other analytical tools to create customized reports while ensuring data accuracy and completeness for continuous process improvement across all key performance indicators. Pro-active identification of gaps and consequent call to action by crafting countermeasures.

**Qualifications & Experience**:

- Bachelor’s degree in pharmacy/chemistry/life sciences/biotechnology or related field. Postgraduate in Marketing/Management is desirable
- 1-3 years of work experience in marketing for pharmaceutical/biotech/healthcare industry with hands-on exposure to digital marketing
- Demonstrated ability in planning, coordination, execution and metrics-based analysis of multifaceted marketing programs
- Excellent communication skills (written and oral), ability to work with cross-functional teams and influence through collaboration
- Proficiency in MS-Office and above average working knowledge of MS-Excel
- Working knowledge of standard database sources - Eloqua, SFDC, PowerBi - will be beneficial
- Knowledge of LC/MS/MS systems will be an advantage
- Exposure to a B2B selling environment will be an added advantage
- Travel required ~20%

**Critical Success Factors**:
Teamwork - must be able to influence teams/associates from multiple disciplines/companies

Ability to influence others - must be able to inform, convince, and persuade others to action
using DBS to drive sustainable results. Must possess skills necessary to be seen as credible

Results orientation - must deliver sustainable results

Communication - must be able to effectively communicate in both written and verbal forms

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates

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