Digital Marketing Expert

4 weeks ago

Mohali, India Seraphic Infosolutions Private Limited Full time

**What do you need for this opportunity?**

**Primary Skills**:
E-Commerce, Google Ads, Paid Social Media, eCommerce SEO, Google Analytics

**Assessment to be Cleared**:
Google Analytics, Paid Search, Paid Social

**Our Hiring Partner is Looking for**:
Social Media & Digital Marketing Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you

**Roles & Responsibilities**
- Executing to deliver an end-to-end marketing roadmap for product and services launch.
- Social Media Marketing - execute end-to-end the paid and organic social media strategy including monthly data capture for the Digital Marketing Lead to review/analyze.
- Ensure the UI-UX are matching the standards and come with innovations and creative ideas around the same to manage website graphics with creative thinking, including home page graphics and site banners
- Manage the website with Shopify Plus/Shopify back end.
- Strategic planning and implementation of SEO/SEM/CRO.
- SEO, PPC, Website and landing page development, sales funnel strategy/execution, CRO and branding.
- Managing and maintaining all aspects of SEO, Adwords and monthly analytic reporting across the e-commerce sites and digital mark.
- Optimisation to achieve defined goals such as improved CTR, increased conversion rate, improve relevancy and quality scores in line with defined budgets.
- Have an understanding of all on-page SEO best practices such as user content optimization, meta-data optimization and SEO-friendly site architecture (i.e. URL structure, internal linking, SEO-best practices for content pages).
- Collate, analyse, optimise, and produce timely and insightful reports for all digital marketing campaigns, using these statistics to influence future digital activity.
- Measure and report the performance of all marketing campaigns. Improve conversion metrics & ROI efficiencies.
- Create digital content including websites, blogs, articles, animated explainer videos, etc.
- Generate, edit, publish and share content daily (original text, images, video, and HTML)
- Create visual concepts for promotional activities.
- Establish our online presence and create brand awareness.
- Run day-to-day social media and search engine optimization audits to ensure best practices are being used.
- Editing marketing material
- Producing SEO-rich copy for website graphics, including home page graphics and site banners.
- Co-ordinate with the graphics team to create engaging display ads for Google Ads marketing campaigns
- The reporting of all channels (digital and traditional) for major campaigns including publications, store events and website performance.
- Improve customer engagement using various marketing strategies.
- Generate, edit, publish and share content daily (original text, images, video, and HTML)

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- Are you comfortable with Mohali location?

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