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Digital Marketing Executive

1 month ago

Park Street Kolkata West Bengal, India Chayam Tea Full time

**Company Overview**:
Chayam Tea is a leading tea company based in Kolkata, India. We specialize in a wide range of premium teas, including flavored, black, green, and herbal teas. As we continue to expand our presence in the digital space, we are seeking a dynamic and creative Digital Marketing Executive to join our team.

We are seeking a dynamic and creative **Digital Marketing Executive** to enhance our brand presence across various platforms. As a key member of our marketing department, you will be responsible for developing and implementing **innovative digital marketing strategies **to promote our brand, engage our audience, and drive sales.

**Responsibilities**:

- Conduct market research and analysis to identify trends, customer preferences, and competitive insights.
- Monitor and optimize digital marketing performance metrics, such as **website traffic, conversion rates, and ROI.**:

- Collaborate with cross-functional teams to align social media efforts with overall marketing objectives and campaigns.
- Stay up-to-date with digital marketing trends, best practices, and emerging technologies.
- Plan and execute social media advertising campaigns, including budget allocation, targeting, and performance analysis.
- **Shopify Management**: Manage our Shopify storefront, including creating promotions, updating product listings, and optimizing the shopping experience.
- Stay up-to-date with industry trends and best practices in **social media marketing.**:

- Prior experience at running campaigns in the food and beverage space will be preferred.

**Education, Experience, and Licensing Requirements**:

- Proven experience in **digital marketing**, particularly in **e-commerce** and **social media management.**:

- Knowledge in **Google Analytics.**:

- Excellent communication skills, with the ability to collaborate effectively with influencers and create engaging content.
- Creative mindset with experience in conceptualizing and designing product listings and marketing materials.

**What We Offer**:

- The opportunity to be part of a growing brand with a global customer base.
- A creative and collaborative work environment where your ideas can truly make an impact.
- Competitive salary and benefits package.

If you're passionate about social media marketing and ready to make an impact, we'd love to hear from you

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Leave encashment
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Park Street, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Social media management: 1 year (preferred)
- Digital marketing: 1 year (required)

Work Location: In person

Expected Start Date: 27/05/2024

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