Travel PPC Expert
3 hours ago
**About Us**:
We are a fast-growing travel agency dedicated to providing exceptional travel experiences to our customers. Our team thrives on innovation, creativity, and performance-driven marketing strategies. We are looking for a talented and experienced Travel PPC Expert to help optimize our digital marketing campaigns and drive high-quality traffic to our website.
**Role Overview**:
As a Travel PPC Expert, you will be responsible for managing, optimizing, and growing our Pay-Per-Click campaigns across Google Ads, Bing Ads, and other relevant platforms. You’ll work closely with the marketing team to drive customer acquisition, increase bookings, and maximize ROI for our travel-related offerings.
**Key Responsibilities**:
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other relevant platforms for travel-related services and products.
- Develop targeted keyword strategies based on customer behavior and travel trends.
- Analyze and adjust bids, budgets, and ad copy for maximum campaign performance.
- Monitor key performance metrics (CPC, CPA, ROI) and implement strategies to continuously improve results.
- Conduct A/B testing on ads, landing pages, and strategies to optimize performance.
- Collaborate with the creative team to develop compelling ad copy and display banners.
- Track competitor PPC activity and adjust campaigns to stay competitive.
- Provide detailed reports on campaign performance, budget utilization, and key insights.
- Stay up to date on the latest trends in PPC advertising, especially within the travel industry.
**Requirements**:
- Proven experience managing PPC campaigns, ideally in the travel or hospitality industry.
- Strong knowledge of Google Ads, Bing Ads, Facebook Ads, and other digital advertising platforms.
- Ability to analyze data, draw insights, and make data-driven decisions.
- Familiarity with Google Analytics, Google Tag Manager, and other performance tracking tools.
- Experience with conversion rate optimization and landing page design principles.
- Strong communication skills and the ability to work collaboratively with cross-functional teams.
- Attention to detail and the ability to work in a fast-paced environment.
- Google Ads certification (preferred).
**Preferred Qualifications**:
- Experience with international PPC campaigns or multi-market strategies.
- Familiarity with remarketing/retargeting strategies.
- Experience working with a variety of travel-related services (flights, hotels, tours, etc.).
**Why Join Us**:
- Competitive salary and performance bonuses.
- Flexible work hours and the ability to work remotely.
- Opportunity to work in a dynamic and creative team within the travel industry.
- Access to the latest PPC tools and resources.
- Professional development opportunities to grow your skills.
**How to Apply**:
We look forward to hearing from you
Pay: From ₹25,000.00 per month
Schedule:
- Day shift
- Night shift
**Experience**:
- total work: 4 years (preferred)
Work Location: Remote
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