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Claims Generation Associate
3 weeks ago
ABOUT UNILEVER:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
We are looking to hire a Claims Generation Associate in our Global Powders Design Team, Home Care business based in Mumbai:
ABOUT THE ROLE
As a claims Specialist /Manager, you will be in a competitive environment with a highly skilled and experienced team working on data mining, creating, and substantiating claims for Core Homecare Powders Detergent Brand platforms globally.
COMPELLING CONSUMER CLAIMS
- Drive the claims ambition at the category, regional and project level thru leadership of claims brainstorming/workshops. Execute activities that drive technical product understanding and technical consumer insights into creative consumer communications for concept creation, label copy, advertising, public relations.
- Proficiency in the use of data mining, global trends brainstorming, out of category brainstorming, 3P Briefing to drive more ambitious communications.
- Translate product properties & performance into great claims insights.
- Capture all relevant claim support data, interpret, and write the claims support dossier.
- Contribute to final approval of all package label copy, advertising briefs and final commercials, public relations materials, and sales materials.
- Strong and at times fast decision-making ability.
- Build and maintain strong networks with cross functional (Brand, CMI, Legal & Regs S&T etc.)
COMPETITOR INTELLIGENCE & CHALLENGES
- Research oriented approach and extensive ability to look at evidence-based Homecare research.
- Analyse competitor activity across the world and translate learnings to business strategy for claims.
- Support development of new appraisal protocols for the Design teams for claim support.
- Co-ordinate Defense/ challenge approaches to claims between cross-functional partners (Legal, regulatory, R&D). Globally. In the event of product challenge, execute and prepare defence testing and claims dossier.
- Anticipate assessment and minimization of environmental, safety, regulatory, PR and competitive challenges.
X-Functional Interphase
- Execute Claim support testing plan for the products using various existing Product evaluation methodologies (for eg: Stain removal, Multiwash care tests etc.)
- Interfaces between R&D functions (Formulation, regulatory & Discovery) for thorough understanding and translating technology to claims.
- Responsible for Legal & regulatory clearances of products in respective markets Responsible for Project management, budget forecast and OTIF delivery on claim support.
SKILLS
- Good knowledge of Chemistry, experience in Claims for FMCG products would be an added advantage.
- Digital Savviness and data driven approach would be essential.
- Basic knowledge of consumer research methods, Knowledge of têxtile testing protocols will be an added advantage.
- Ability to work independently with cross-functional partners and external parties to lead the project work.
- Basic understanding and experience in competitor challenges. Global experience preferable.
- Understanding of legal, marketing law and product regulations regionally or globally.
- Working knowledge understanding of the claims challenge and substantiation process.
- Basic understanding of statistical tools and complex data analysis.
- Basic understanding of analytical methods.
- Experience in working on global projects a must. Must have experience in working across cultures.
- Excellent spoken English & presentation skills a must.
- Ability and experience to work with stakeholders remotely located in different parts of the world.
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