Brand Strategist

1 month ago

New Delhi, India Acromy Projects Pvt Ltd Full time

**Position Overview**: As a Brand Strategist at our branding company, you will play a vital role in developing and executing brand strategies for our clients. You will work closely with clients, cross-functional teams, and creative professionals to create impactful brand experiences and help businesses establish and strengthen their brand presence in the market.

**Responsibilities**:

- Brand Strategy Development: Collaborate with clients to understand their business goals, target audience, and market positioning. Conduct thorough research and analysis to identify market trends, competitive landscape, and consumer insights. Develop comprehensive brand strategies that align with clients' objectives and differentiate them in the market.
- Brand Positioning and Messaging: Define and articulate the unique value proposition and brand positioning for clients. Develop compelling brand messaging frameworks that effectively communicate the brand's story, key messages, and brand personality. Ensure consistency and clarity in brand messaging across various touchpoints.
- Target Audience Analysis: Conduct research and create customer personas to identify and understand the target audience for clients' brands. Gain insights into their demographics, psychographics, behaviors, and preferences. Use these insights to inform brand strategies and effectively reach and engage the target audience.
- Brand Identity Development: Collaborate with designers to develop visually appealing and cohesive brand identities. This includes creating or refining brand logos, color palettes, typography, and overall visual styles. Ensure brand identities are aligned with the brand strategy and resonate with the target audience.
- Brand Experience Optimization: Assess and optimize the end-to-end brand experience across various customer touchpoints. Identify opportunities to enhance brand interactions, customer journey, and overall brand perception. Collaborate with cross-functional teams to ensure consistent and positive brand experiences.
- Brand Communication Strategy: Develop integrated brand communication strategies across multiple channels and platforms. Determine the most effective marketing and communication channels to reach the target audience. Collaborate with marketing teams to develop compelling content and campaigns that reinforce the brand strategy and engage consumers.
- Brand Monitoring and Analysis: Continuously monitor and evaluate the performance and perception of clients' brands. Conduct brand audits, analyze market trends, and measure brand awareness, sentiment, and other relevant metrics. Provide insights and recommendations for brand strategy refinement and improvement.
- Client Relationship Management: Build and maintain strong relationships with clients, acting as a trusted advisor in brand strategy. Conduct regular meetings and presentations to update clients on brand strategy progress, gather feedback, and align on objectives. Ensure client satisfaction and proactively identify opportunities to add value.

**Qualifications**:

- Bachelor's or Master's degree in marketing, communications, business, or a related field.
- Proven experience in brand strategy development and execution, preferably within a branding agency or consultancy.
- Strong understanding of branding principles, market trends, and consumer behavior.
- Excellent analytical skills with the ability to interpret data and research findings to drive brand strategies.
- Creative and strategic thinking, with the ability to translate insights into actionable brand strategies.
- Strong communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Proficiency in using brand analysis tools, research methodologies, and design software.
- Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
- Strong project management skills, attention to detail, and the ability to meet deadlines.

**Salary**: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- New Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (required)

**Experience**:

- total work: 2 years (required)
- Branding: 2 years (required)
- Strategic planning: 1 year (required)

**Speak with the employer**
+91 +917678443351
Application Deadline: 17/07/2023
Expected Start Date: 17/07/2023

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