Digital Delivery

2 weeks ago

Mumbai, India HSBC Full time

-Job description

**Some careers open more doors than others.**

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

**Principal Responsibilities**:

- Responsible for enhancing brand awareness and brand recognition while driving traffic with the goal of acquiring new customers.
- Responsible for growth strategies through digital marketing to target, acquire and retain customers.
- Responsible for all digital assets & websites owned by marketing for HSBC Mutual Fund
- Maximize campaign ROI and generate revenue via digital mediums "Coordination with creative agencies and other agencies on collaterals
- Work on all digital projects for developing and driving an integrated strategic marketing plan that supports business objectives around growth and retention
- Working closely with country teams to support them with implementation.
- Optimize website content and user experience to improve conversions and online performance.
- Utilize marketing automation tools and collaborate with design teams.
- Stay updated with industry trends and propose innovative strategies.
- Conduct A/B testing and implement data-driven optimizations.
- Manage the budgets for the team in an effective manner.
- Ensure that the HSBC brand is promoted in a cohesive and consistent way digitally, using the agreed campaign assets and supporting materials produced.
- Developing clear business and Digital marketing briefs to drive the smooth and efficient delivery of agreed activity, monitor campaign performance, analyze KPIs, and provide regular reports.
- Management and execution of campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan.
- You need to be passionate about problem solving in a creative way without losing focus on the business objective.
- You need to be comfortable with working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration.
- It is important that you have a curiosity about why people behave in a certain way and how does that translate to a business opportunity.
- You will need strong project management skills to ensure pace in delivery.
- The role will need high level knowledge in Digital & Social media marketing.
Requirements
- Degree level of qualification in business studies and marketing - Digital Marketing preferred.
- 7+ years broad based experience, preferably mutual funds & ideally within a Financial Services based institution only.
- Brand and Digital Marketing execution experience & proficiency in digital marketing tools and platforms.
- Proven analytical and project management skills, with high attention to detail. Ability to handle volume and complex digital projects
- Proven experience of developing and delivering customer communications in a regulatory environment.Ability to think innovatively, shaping and communicating new concepts.
- Exceptional verbal and written communication, story-telling and problem-solving skills, enabling the individual to build internal and external relationships, and collaborate with others to identify potential solutions and to think objectively
- Good understanding of competitor developments and emerging consumer and industry trends.
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
- Commitment to putting the customer at the heart of all development and implementation activities.
- Experience of understanding Wholesale client audiences, and delivering marketing plans, initiatives, materials and activities to meet the needs of those clients - including digital delivery.

Technical knowledge of asset management products is an advantage.

**Useful Link**

Link to Careers Site: Click** **HERE

You’ll achieve more when you join at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

Issued by **HSBC Global Asset Management (India) Private Ltd

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