SEO Executive

5 months ago

Bengaluru Karnataka, India Bullsmart Full time

Company Description:
Welcome to Bullsmart - Your Path to Financial Empowerment

Bullsmart is a financial services company based in Bengaluru, India. Our mission is to offer a dynamic and accessible investment platform for budding and intermediate investors in India. While we cater to the entire spectrum of Indian investors, we have a special focus on new and budding investors. Our aim is to make financial planning and investment decisions an integral part of your daily life. We are here to transform financial winning into a habit and offer constant support as you grow.

**Responsibilities**

**SEO Strategy**
- Develop and implement a comprehensive SEO strategy that aligns with our business goals and target audience.
- Conduct thorough keyword research to guide content creation and optimize website architecture for search engine crawling and indexing.

**Content Optimization**
- Collaborate with the content team to ensure all website content is SEO-friendly, utilizing best practices for on-page optimization.
- Optimize meta tags, headers, and descriptions across the website to improve click-through rates from search engine results pages.

**Link Building**
- Develop and execute a link-building strategy to enhance domain authority and improve search rankings.
- Monitor backlink profile to identify and disavow any harmful links that could impact SEO performance.

**Technical SEO**
- Conduct regular technical SEO audits to identify and resolve issues that could affect website performance in search engines.
- Collaborate with web developers to implement technical SEO enhancements, such as improving site speed, mobile optimization, and schema markup.

**Analytics and Reporting**
- Utilize SEO analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track and report on the performance of SEO efforts.
- Provide actionable insights based on analytics to continuously refine and improve the SEO strategy.

**Trend Monitoring and Adaptation**
- Stay up-to-date with the latest SEO trends, search engine algorithms, and digital marketing best practices.
- Adjust SEO strategies as necessary to adapt to changes in the digital landscape and maintain competitive advantage.

**Cross-Functional Collaboration**
- Work closely with other departments, including marketing, content, and IT, to ensure SEO best practices are integrated across all digital initiatives.

**Qualifications**
- 2-5 years of proven experience as an SEO Executive or similar role, with a track record of improving SEO performance and achieving business objectives.
- Strong knowledge of SEO tools and analytics platforms.
- Excellent understanding of search engine algorithms and ranking factors.
- Proficient in technical SEO, content strategy, and link-building techniques.
- Strong analytical skills and ability to derive meaningful insights from data.
- Excellent communication and project management skills.
- Bachelor’s degree in marketing, Information Technology, or related field.

**Note: Please submit your profile along with your portfolio**

**Benefits**:

- Competitive salary
- Bonus potential
- Medical insurance
- Continuing education benefits

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