Research Intern
4 days ago
**About Us**:
EvolutionCo, with a team of 100+ passionate associates, excels in crafting captivating end-customer experiences through a unique blend of human behavior, design, and technology. Our core strengths lie in digital transformation, development and management, and strategic consulting services.
**Position Overview**:
We are looking for an enthusiastic and motivated Research Intern to join our digital marketing team. This role is ideal for someone with a strong interest in marketing research, data analysis, and understanding consumer behavior. The intern will work closely with our marketing and strategy teams to gather insights, analyze trends, and help inform our digital marketing strategies. This internship offers hands-on experience in both qualitative and quantitative research and an opportunity to contribute to live client projects.
**Key Responsibilities**:
1. Market and Competitor Research:
Conduct research to analyze current market trends, consumer behavior, and competitor activities.
Assist in the preparation of competitive analysis reports, highlighting key opportunities and threats for clients.
Gather insights from secondary data sources such as industry reports, databases, and online platforms.
2. Audience Research and Segmentation:
Help identify and analyze target audience segments based on demographic, psychographic, and behavioral data.
Assist in creating audience personas that guide digital marketing strategies and content creation.
3. Content Research and Trend Analysis:
Research trending topics, keywords, and social media conversations relevant to clients’ industries.
Provide insights into content performance across various platforms (e.g., social media, blogs, websites) to guide content creation strategies.
4. Data Collection and Reporting:
Assist in gathering data from different sources such as Google Analytics, social media insights, and industry reports.
Support the team in synthesizing data into clear, actionable insights and presenting them in reports.
5. Survey and Focus Group Support:
Assist with the creation and distribution of surveys or questionnaires for primary research.
Help organize and analyze focus groups, including summarizing findings and identifying key takeaways.
6. Collaborate with Marketing Teams:
Work closely with content creators, social media managers, and strategists to align research findings with ongoing marketing initiatives.
Assist in developing actionable marketing recommendations based on research insights.
**Skills & Qualifications**:
1. Strong interest in digital marketing, research, and data analysis.
2. Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Suite (Docs, Sheets).
3. Familiarity with basic research methodologies (both qualitative and quantitative).
4. Experience with Google Analytics or other analytics platforms is a plus.
5. Strong written and verbal communication skills.
6. Detail-oriented and able to present findings clearly and concisely.
7. Ability to work independently and in a team environment.
8. Critical thinking skills and ability to synthesize complex information into simple insights.
**Preferred Qualifications**:
1. Background in marketing, business, communications, or a related field (can be academic).
2. Knowledge of social media analytics tools (e.g., Sprout Social, Hootsuite, etc.).
3. Experience with survey tools (e.g., SurveyMonkey, Google Forms, etc.).
4. Familiarity with SEO, content marketing, and digital advertising trends.
5. Previous research experience, either academic or in a professional setting, is a plus.
**Job Types**: Full-time, Internship
Contract length: 3 months
Pay: From ₹5,000.00 per month
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
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