SEO Expert

3 months ago

Jaipur Rajasthan, India Zia Infotech Full time

Launch Your IT Career in Jaipur: Exciting Job Vacancies at Zia Infotech- Join a leading IT solution company and work with cutting-edge technology.**WHAT MATTERS TO US**:
**Empower Your Career. Empower Businesses. Join Zia Infotech**:
At Zia Infotech, we're passionate about technology and its power to transform businesses. Our mission is to empower businesses with innovative IT solutions that drive success. We believe in fostering a collaborative, supportive environment where our team members can learn, grow, and make a real impact.

Join us and be part of something bigger. Help us shape the future of IT and empower businesses across India.

**WHY JOIN ZIA INFOTECH**:
**Life at Zia**:
At Zia Infotech, we're passionate about technology and its potential to transform businesses. But what truly sets us apart is our commitment to our people. Here's why Zia Infotech is a great place to build your career:
**Thrive in a Collaborative Culture**:
We value teamwork and believe in the power of collaboration.

**Invest in Your Growth**:
We offer comprehensive programs, workshops, and mentorship opportunities to help you hone your skills.

**Be Rewarded for Your Success**:
We appreciate and reward our team who shown their professionalism and discipline during the tenure.

**Job Details**:

- ** Job Position**:SEO Expert
- ** Department**: Marketing
- ** Location**: Jaipur, Rajasthan
- ** Job Type**:Full-Time (Remotely)

**Overview**:
The SEO Expert role at Zia Infotech is a critical position responsible for optimizing our website and online content to achieve top organic search ranking and drive qualified traffic. You’ll be a technical SEO whiz with a passion for staying ahead of the curve, implementing strategic SEO initiatives to improve website visibility, and ultimately, generate leads and conversions.

**Key Responsibilities**:

- Conduct thorough keyword research to identify relevant search terms with high search volume and low competition.
- Develop and implement a data-driven SEO strategy aligned with overall business objectives and target audience needs.
- Analyze competitor websites and SEO strategies to identify opportunities for improvement.
- Stay up-to-date on the latest SEO trends and algorithm updates from search engines like Google.
- Perform technical SEO audits to identify and fix website issues that could be hindering search engine ranking.
- Optimize website structure, code, and content for search engines, ensuring crawlability and indexability.
- Work with developers to implement technical SEO recommendations and improve website performance.
- Monitor website health and address technical SEO issues on an ongoing basis.
- Optimize website content (title tags, meta descriptions, headings) for targeted keywords and user intent.
- Create high-quality, informative content that provides value to users and strengthens Zia Infotech’s thought leadership in the industry.
- Build high-quality backlinks from relevant and authoritative websites to increase website authority and domain trust.
- Monitor and manage Zia Infotech’s online reputation through link building and brand mentions.
- Utilize SEO analytics tools to track website traffic, keyword ranking, and campaign performance.
- Analyze SEO data to identify areas for improvement and optimize SEO strategies for better results.
- Generate regular reports that showcase the impact of SEO efforts on website traffic, lead generation, and overall business goals.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field (preferred).
- 2-3 years of experience in SEO with a proven track record of success in improving website organic search ranking.
- Strong understanding of SEO best practices and ranking factors (on-page optimization, off-page optimization,technical SEO).
- Experience with SEO tools and analytics platforms (e.g., SEMrush, Ahrefs, Google Search Console).
- Excellent written and analytical skills, with the ability to translate technical SEO concepts into actionable strategies.
- A passion for staying current with SEO trends and algorithm updates.

**KPIs (Key Performance Indicators)**:

- Improvement in website organic search ranking for targeted keywords
- Increase in website traffic from organic search
- Increase in qualified leads generated through organic traffic
- Conversion rate for organic website traffic (percentage of visitors who convert into leads or customers)
- Bounce rate and time on site for organic traffic (user engagement metrics)
- Return on investment (ROI) of SEO initiatives

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