Paid Social Media Marketer
2 weeks ago
We are seeking a savvy Paid Social Media Marketer to join our team. You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and/or services on various social media channels. You will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.
**Responsibilities**:
- Create, maintain, and grow new and existing social networks, including Instagram, Twitter, LinkedIn, Pinterest, YouTube, Facebook, and others.
- Manage social media advertising campaigns.
- Identify target customers, set clear objectives, and content strategy.
- Implementing a content editorial calendar to manage content and plan marketing campaigns.
- Promote content through social advertising.
- Leverage measurement tools to provide progress reports and mine insights while continually finding ways to improve metrics through testing and new initiatives.
**Qualifications**:
- Bachelor’s degree in Marketing, Advertising, or relevant field.
- Proven work experience as a Social media marketer.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools.
- Working knowledge of ad serving tools.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
**To Apply**:
AV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
**Job Type**: Part-time
Pay: ₹10,141.47 - ₹36,471.82 per month
Application Question(s):
- Can you describe your experience with paid social media advertising platforms such as Facebook Ads Manager or Instagram Ads?
- How do you determine the budget for a paid social media campaign?
- What metrics do you typically track when running a paid social media campaign?
- Can you share an example of a successful paid social media campaign you managed and why it was successful?
- How do you use A/B testing in your campaigns?
- Can you describe a time when a campaign didn't perform as expected? What actions did you take?
- How do you target specific audience segments in your campaigns?
- Have you ever had to create a campaign with a very small budget? How did you maximize its effectiveness?
- Can you describe your experience with using audience insights from social media platforms to improve your campaigns?
- How do you keep up with the constant changes in social media advertising policies and features?
**Experience**:
- Social media marketing: 3 years (required)
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