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PPC Executive

4 months ago

Hyderabad, India WebAppClouds Full time

WebAppClouds requires a Senior PPC Executive who has a proven track record to have successfully rendered B2B campaigns. And who has an experience of three plus years in B2B marketing with a focus on SaaS companies, with expertise in growth, demand and lead generation roles.

The potential suitor must posses extensive understanding of running a B2B integrated marketing campaign on channels such as LinkedIn, Google, Instagram to name a few. And must be able to conceive and carry

out annual and quarterly marketing plans for targeted list of accounts and contacts that focuses on customer acquisitions and accelerated existing opportunities.

Responsibilities & Duties
- To preside over the company’s pay per click campaigns under the supervision of a Marketing Manager.
- Take responsibility of the required analysis along with A/B testing (_otherwise known as split or bucket testing_) to recognise suitable and strong keyword searches to produce a successful campaign.
- Produce targeted campaigns which would encompass drafting a required copy and testing the landing pages.
- Working with suitable internal and external stakeholders in order to create an effective copy and other impactful creative content.
- Produce frequent reports on performance metrics and market related insights.
- Annalise, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
- Annalise, monitor and report on competitors PPC campaigns including key words that are being used as targets.
- Administer and oversee spend to ensure it is under control with the allocated budget.
- Be knowledgeable about the latest trends in marketing and in technological related developments.

**Skills **/ **Experience **/ **Qualifications**

Educational Requirements - Degree in Marketing & Communications (preferable).

Strong analytical ability and experience to work with a variety of data sources.

Capacity to liaise effectively with a wider team.

**Salary**: ₹300,000.00 - ₹700,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 5 years (required)
- PPC Campaign Management: 5 years (required)
- Google Ad Manager: 5 years (required)
- Google AdWords: 5 years (required)
- Google Ads: 5 years (required)
- Google Analytics: 5 years (required)

**Speak with the employer**
+91 9642001900