PPC Executive

6 months ago

Noida, India Logix shapers offshore services private limited Full time

Implement Pay Per Click media strategies for clients;
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkedIn, Taboola, Amazon, Flipkart and other marketing platforms for a variety of clients;
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
- Handle the creation of large keyword lists;
- Provide creative copy suggestions and graphical ad templates;
- Guide or create the landing page structure and content for the programming team
- Handle display network placement lists on AdWords and through other contextual advertising platforms;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
- Ability to run A/B testing and experiments
- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Keep pace with search engine and PPC industry trends and developments;
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
- Monitor and evaluate search results and search performance across the major search channels;
**Professional Skills & Qualifications**:

- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
- Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals.
- Strong verbal & written communication skills (Very Important)
- Google AdWords certification is mandatory (Optional for freshers)

**Salary**: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 3 years (preferred)

Ability to Commute:

- Noida, Uttar Pradesh (preferred)

Ability to Relocate:

- Noida, Uttar Pradesh: Relocate before starting work (preferred)

**Speak with the employer**
+91 7011547929

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