Marketing Coordinator

5 months ago


Delhi Delhi, India Abhinav digital agency Full time

A Marketing cum Lead Generation Coordinator is a professional who specializes in generating leads through various marketing channels and strategies. This role involves a combination of marketing skills and lead generation techniques to attract potential customers and nurture them through the sales funnel. Here are the key responsibilities and tasks associated with this role:
1. **Developing Lead Generation Strategies**: Collaborating with the marketing team to develop comprehensive lead generation strategies aligned with the company's goals and target audience.

2. **Identifying Target Audience**: Conducting market research to identify and understand the target audience, their needs, preferences, and pain points to tailor marketing campaigns effectively.

3. **Creating Compelling Content**: Developing engaging content such as blog posts, whitepapers, case studies, e-books, videos, and infographics to attract and educate potential leads.

6. **Utilizing Marketing Automation Tools**: Leveraging marketing automation platforms such as HubSpot, Marketo, or Pardot to streamline lead generation processes, automate repetitive tasks, and track lead interactions.

7. **Lead Qualification**: Qualifying leads based on predefined criteria such as demographics, budget, authority, need, and timeline (BANT) to prioritize and route them to the sales team appropriately.

8. **Analyzing and Reporting**: Monitoring key performance indicators (KPIs) such as website traffic, conversion rates, lead quality, and cost per lead to measure the effectiveness of lead generation efforts. Providing regular reports and insights to management for data-driven decision-making.

9. **Collaborating with Sales Team**: Working closely with the sales team to understand their requirements, provide them with qualified leads, and gather feedback to continuously refine lead generation strategies.

10. **Staying Updated**: Keeping abreast of industry trends, best practices, and emerging technologies in lead generation and digital marketing to innovate and stay competitive.

Overall, a Marketing cum Lead Generation Coordinator plays a critical role in driving business growth by generating a steady flow of qualified leads for the sales team to convert into customers. Strong analytical skills, creativity, attention to detail, and the ability to multitask are essential for success in this role.

**Job Types**: Full-time, Fresher

**Salary**: ₹20,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Application Question(s):
**Experience**:

- total work: 1 year (preferred)

Work Location: In person


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