Content Writer

2 weeks ago

Kalyani Nagar Pune Maharashtra, India RDA Ventures LLP Full time

**Job Description for Content Writer (Tourism)**

**Job Details**

Experience Needed: 3+ yrs

Education Level: Bachelor's Degree in Journalism, English, Mass Communication, Marketing or other relevant field.

Location: We Work, Kalyani Nagar, Pune

**Contact us for more details**:
+919890037659

**Job Categories**:
Content Writing

Tourism Marketing/PR/Advertising

**About Company**:
RDA Ventures LLP, is a tourism development start-up led by women entrepreneurs committed to shaping destinations into thriving and sustainable tourist hotspots. With a passion for travel, a management having a deep understanding of the industry, and a dedication to responsible practices, we strive to unlock the full potential of each destination we work with. Our mission is to create enriching experiences for international travellers while ensuring the long-term growth and prosperity of the local communities and ecosystems we serve.

Job brief

We’re currently hiring for a Full time Content Writer for Inbound Tourism to work at our Pune office in RDA Ventures. We are in search of a bold, creative voice to guide brand communications across a diverse mix of marketing channels. The purpose of this position is to optimize marketing activities & manage all written material we create for business purposes. This position will work together with all tourism experts, digital marketing team members in a start-up environment. This role is for someone who can harness the voice, style, and tone of the various offerings our company represents.

**Responsibilities**

**Job Requirements**
- Collaborate with the marketing and design teams to understand the company’s brand, goals, and target audience.
- Create engaging and informative content for the company’s inbound marketing website from scratch.
- Develop high-quality blog posts, articles, landing page copy, case studies, and other content assets.
- Craft persuasive and SEO-optimized content that attracts, educates, and converts visitors.
- Conduct thorough research to gather insights and data related to travel trends, destinations, and customer preferences.
- Develop buyer personas and tailor content to address the needs, pain points, and interests of different target segments.
- Collaborate with graphic designers and video creators to integrate visual elements into content pieces. Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year.
- Update and maintain our websites as needed.
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of our company.
- Advise on branding, positioning, communications, and other marketing issues
- Gather feedback from sales and analysing consumer behaviour to refine our company’s positioning.
- Maintain consistency in tone, style, and branding across all written content.
- Utilize inbound marketing strategies to create content that drives lead generation and engagement.
- Stay updated on industry trends, search engine algorithms, and best practices for content creation.

**Job Requirements**

**Requirements and skills**
- Bachelor's degree in English, Journalism, Communications, marketing or a related field.
- Proven experience as a Content Writer with a strong portfolio showcasing inbound marketing content.
- Exceptional writing skills with the ability to produce engaging and informative content.
- Proficiency in SEO principles and the ability to incorporate keywords naturally into content.
- Familiarity with inbound marketing methodologies and creating content that aligns with the buyer's journey.
- Strong research skills and the ability to gather insights from reputable sources.
- Detail-oriented and capable of producing error-free and well-structured content.
- Ability to work independently and collaboratively in a dynamic team environment.
- Copywriting samples; a portfolio of published articles is a plus
- Must have 3+ years’ experience in content writing or related field (tourism industry)
- Understanding of marketing business functions such as design, collateral, branding, copywriting, public relations, events, paid and organic media.
- Knowledge of SEO/SEM and Google Analytics
- Proficient in MS Office/Working knowledge of IT and marketing software (HubSpot)
- An ability to describe product features in a creative and informative way
- Research skills to produce high-quality content
- An ability to fact-check long-form content pieces
- Languages known English, Hindi & Marathi

**Job Types**: Permanent, Full-time

**Salary**: ₹300,000.00 - ₹600,000.00 per year

Schedule:

- Day shift
- Morning shift

**Experience**:

- Content writing: 3 years (preferred)
- total work: 3 years (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Ability to Commute:

- Kalyani Nagar, Pune, Maharashtra (preferred)

Ability to Relocate:

- Kalyani Nagar, Pune, Maharashtra: Relocate before starting wo

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