Social Media Marketing Intern

6 months ago

Kolkata West Bengal, India ASHOK HALL GROUP OF SCHOOLS Full time

Job Title: Social Media Manager - Performance Marketing (E-commerce Brand)

**Job Description**:
As a Social Media Manager specializing in Performance Marketing for our E-commerce Brand,

you will play a crucial role in driving growth, engagement, and conversions across our social

media channels. Your primary focus will be on optimizing campaigns to achieve measurable

results, such as increased website traffic, lead generation, and sales. You will leverage your

expertise in digital advertising, data analysis, and audience targeting to maximize the impact of

our social media initiatives.

Key Responsibilities:
1. Strategy Development: Develop and implement comprehensive social media marketing

strategies aligned with the brand's objectives and target audience. Utilize data-driven insights

to identify opportunities for growth and optimization.

2. Paid Advertising Campaigns: Plan, execute, and optimize paid advertising campaigns

across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to drive

traffic, conversions, and revenue. Monitor campaign performance and adjust strategies to

maximize ROI.

3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation

techniques to reach and engage with relevant consumer groups. Continuously refine targeting

parameters based on performance data and market trends.

4. Content Creation and Optimization: Collaborate with the content team to create compelling

ad creatives, copywriting, and landing pages optimized for conversion. A/B test different ad

variations to identify top-performing assets.

5. Budget Management: Manage advertising budgets effectively to achieve desired outcomes

within specified cost parameters. Monitor spending trends, adjust allocations based on

performance, and provide regular budget forecasts.

6. Performance Analysis: Conduct thorough analysis of campaign performance metrics,

including CTR, CPC, CPA, ROAS, and other relevant KPIs. Generate reports and insights to

assess the effectiveness of marketing efforts and identify areas for improvement.

7. Cross-Functional Collaboration: Work closely with cross-functional teams, including

marketing, design, product, and analytics, to align social media initiatives with broader

business goals and ensure consistent messaging and branding.

8. Stay Updated: Stay informed about industry best practices, emerging trends, and platform

updates related to social media advertising and performance marketing. Proactively identify

opportunities to leverage new features and technologies.

QUALIFICATIONS

Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent work experience).
- Proven experience in social media management and digital advertising, with a focus on

performance marketing for e-commerce brands.

(MIN 6-12 MONTHS EXPERIENCE OR FRESHER WITH GOOD SKILLS)
- In-depth knowledge of social media platforms (e.g., Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads) and advertising tools.
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Analytics, Excel) to derive actionable insights and optimize campaigns.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Results-oriented mindset with a track record of driving measurable business outcomes through social media marketing initiatives.
- Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends and innovations.
- Certifications in digital marketing or related fields (e.g., Facebook Blueprint, Google Ads

certification) are a plus. And knowledge in AI will be given importance

Salary and Benefits:

- Salary range varies based on experience
- Opportunities for professional development and growth within the company.

Company Culture:

- Our company fosters a creative and inclusive work environment where collaboration, innovation, and diversity are valued.
- We encourage employees to express their unique talents and perspectives while working together towards common goals.
- We prioritize work-life balance and strive to create a positive and supportive atmosphere for all team members.

**Salary**: ₹8,000.00 - ₹12,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Kolkata, West Bengal (required)

Ability to Relocate:

- Kolkata, West Bengal: Relocate before starting work (required)

Work Location: In person

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