Digital Marketing Executive

4 weeks ago

Nagpur Maharashtra, India Technobase IT Solutions Pvt. Ltd. Full time

**Responsibilities**:
**1. Develop and execute performance marketing strategies to drive user acquisition, engagement, and conversion across various digital channels.**

**2. Manage and optimize Pay-Per-Click (PPC) campaigns, including Google AdWords, Bing Ads, and other paid search platforms.**

**3. Create, monitor, and optimize social media marketing campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.**

**4. Conduct keyword research, competitive analysis, and on-page/off-page SEO activities to enhance organic search visibility and rankings.**

**5. Collaborate with the content team to ensure SEO best practices are implemented in content creation and distribution.**

**6. Utilize data-driven insights to analyze campaign performance, identify trends, and make data-backed recommendations for improvements.**

**7. Monitor and manage budgets for all digital advertising campaigns, ensuring efficient allocation of resources for maximum ROI.**

**8. Perform A/B testing on ad creatives, landing pages, and other campaign elements to enhance conversion rates and lower acquisition costs.**

**9. Stay updated with the latest trends, tools, and technologies in digital marketing and recommend innovative strategies to stay ahead in the industry.**

**10. Utilize marketing automation tools to segment audiences, set up targeted campaigns, and deliver personalized content.**

**11. Collaborate with cross-functional teams, including design, content, and development, to create cohesive and high-performing campaigns.**

**12. Regularly track and report on key performance metrics using analytics tools, presenting findings to stakeholders and suggesting actionable insights.**

**13. Identify growth opportunities and areas for optimization in existing campaigns to achieve aggressive KPI targets.**

**14. Stay current with industry developments, new advertising platforms, and best practices, implementing them into strategies when applicable.**

**15. Experiment with emerging platforms and technologies to identify new opportunities for reaching and engaging target audiences.**

**16. Conduct ongoing competitor analysis to ensure a competitive edge in the market and adjust strategies accordingly.**

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift

**Education**:

- Higher Secondary(12th Pass) (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

Expected Start Date: 01/03/2024

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