Team Member Digital Marketing
7 months ago
Job Title: Asst Manager - Digital Marketing
Job Grade: G11A
Function: India Business
Sub-function: Digital & Direct Marketing
Location: Mumbai
Educational Qualification: B. Pharm / B tech/ Bse biotech & MBA- Marketing/Pharma
Experience: 3-4 years
Job Summary
We are looking for a Digital marketing resource to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a decent understanding on digital marketing tools and strategies and be able to lead + execute integrated marketing campaigns from concept to execution. You will work closely with the business teams and supporting teams (like IT and medical team), and agency partners to launch campaigns on time and on budget. The digital division works as a Centre for excellence where it keeps on imparting/sharing best practices on the digital fulcrum with business team related to category, therapy and customer.
Areas Of Responsibility:
Skill sets for the roleTo act as a catalyst and has a zeal to take up project on its ownHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.Manage campaign optimization and user funnels.Experience with A/B and multivariate experiments.Decent knowledge of website analytics tools (e.g., Google Analytics, FB exchange and google ad words).Strong analytical skills and data-driven thinking
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