Paid Social Expert

2 months ago

Noida Uttar Pradesh, India Wildnet Technologies Full time

Position - Paid Social Expert

**About our company-**

Wildnet Technologies, an award winning White Label Digital Marketing and IT Staff Augmentation Services Agency is a team of experienced professionals helping businesses and Google Partner Agencies achieve their goals by providing comprehensive range of High-Quality Digital Marketing Services and On-Demand Technology Resources. We have successfully delivered more than 12000 projects till date and today, our team comprises of more than 300+ professionals. We are headquartered in India and have client presence in the United States, Canada, Australia, and the United Kingdom

**Responsibilities**:

- Own the full campaign management lifecycle from planning to activation to performance optimization for paid social
- Work within platforms to launch and optimize ads to a hit range of KPIs from customer acquisition to upper-funnel brand awareness and demand generation, all optimized to maximize media efficiency
- Serve as the company-wide paid social expert and educator, surfacing future opportunities and challenges, and presenting solutions across teams
- Work closely with the Brand and Creative team to test and scale creative campaigns across paid social channels.
- Collaborate with the broader team to devise and implement full-funnel strategies, from ads to the landing page and checkout experience to improve campaign performance
- Collaborate with internal teams to develop best-in-class ad creatives to effectively communicate the brand story to the right audience
- Responsible for campaign reporting, tracking, and pixel implementations

**Profile Requirement**
- 5+ years in a hands-on role expertly managing results-oriented paid DTC campaigns
- Deep understanding of the ad-tech ecosystem with hands-on knowledge of Google Analytics, Google Ads, Facebook/TikTok/Pinterest Ad Manager, StackAdapt, bid management tools, and leveraging 1st and 3rd-party data to drive marketing impact required
- Strong experience with marketing metrics and optimization techniques
- Expert knowledge of Google Analytics, Facebook/TikTok/Pinterest Ad Manager, and Excel required
- Must be organized, flexible and able to juggle multiple priorities while maintaining strong attention to detail
- Ability to juggle multiple priorities and maintain strong attention to detail
- Technical, data driven, and creative, comfortable working cross-functionally with marketing, creative and development stakeholders

**Benefits**:

- Competitive salary with a lucrative incentive structure.
- Comprehensive health and wellness benefits package.
- Opportunities for professional growth and leadership development.
- A positive, supportive, and innovative work environment.
- Exposure to a broad range of industries and high-profile clients.

**Additional Highlights**:
Over 15 years of industry expertise.
- Pioneering presence in the Digital Industry, serving as industry trailblazers.

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