Copywriter
3 weeks ago
**Job Summary**
The Copywriter will focus on creating short-form, impactful content that drives engagement across digital platforms. This includes writing compelling ad copies, taglines, and social media content that resonates with the target audience.
**Key Responsibilities**
- Create attention-grabbing ad copies and taglines for campaigns.
- Write concise and impactful social media captions and promotional materials.
- Collaborate with the design and marketing teams to ensure alignment in messaging.
- Conduct competitor analysis to refine and innovate communication strategies.
**KPIs**
- Engagement rates on ads and social posts**:40%**
- Conversion rates from campaigns**:30%**
- Adherence to brand tone and messaging**:20%**
- Timeliness of content delivery**:10%**
**Required Skillset**
- Strong grasp of persuasive and creative writing techniques.
- Experience in crafting engaging, short-form content for ads and social media.
- Familiarity with digital marketing tools and analytics.
- Understanding of branding principles and audience psychology.
**Experience**
- 3-5 years in copywriting, preferably in digital marketing or creative agencies.
**Salary Bracket**
₹5-7 LPA
Pay: ₹500,000.00 - ₹700,000.00 per year
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 3 years (preferred)
**Language**:
- English (preferred)
- Telugu (preferred)
- Hindi (preferred)
Work Location: In person
Expected Start Date: 21/12/2024
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