Junior Digital Marketer
6 months ago
**Job Location: Adyar, Chennai**
**Responsibilities**:
- Track engagement, reach, and conversion rates on social media platforms.
- Analyse data from social media platforms using tools such as Google Analytics, Hootsuite, and Sprout Social.
- Create reports and dashboards to track progress and inform stakeholders of insights.
- Conduct research and data analysis to understand customer behaviour.
- Create and implement social media campaigns in line with the overall business goals.
- Collaborate with marketing and content teams to develop a social media strategy.
- Plan and execute campaigns and promotions on social media.
- Evaluate the effectiveness of social media efforts and adjust campaigns as needed.
- Attend marketing and social media events and conferences.
- Stay up-to-date with the latest trends and technologies in social media.
- Optimize social media accounts for search engine optimization (SEO).
- Leverage influencer relationships to increase reach and credibility.
- Study competitors and find ways to improve.
**Requirements**:
- Maximum 1 to 2 years of experience managing and analyzing social media.
- A bachelor’s degree in communications, marketing, or a related field.
- A track record of managing campaigns well and getting results.
- Knowledge of social media platforms, analytics, and social media tools like Hootsuite, buffer etc.
- Ability to understand data and provide insights from it.
- Strong written and spoken communication skills.
- Ability to work independently and multitask.
- Organizational skills and attention to detail.
- Creativity and innovative thinking.
- Knowledge of SEO is a plus
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