Marketing Executive

2 months ago


Karur, India Vcatapult recruitment solutions Full time

**Job Summary**:
**Position : Marketing Executive**

**Salary : 12000 To 15000**

**Experience : 1 To 4 Years**

**Location : Karur.**

**Job Summary**:
As a Chit Marketing Executive, you will be responsible for developing and implementing effective marketing strategies to promote our chit fund products. Your primary goal will be to attract new customers, enhance brand awareness, and drive business growth. You will work closely with the sales team to achieve targets and contribute to the overall success of the organization.

**Responsibilities**:

- **Market Research**:

- Conduct thorough market research to identify potential customers and market trends.
- Analyze competitors and market conditions to develop strategies for product differentiation.
- **Marketing Strategy**:

- Develop and implement comprehensive marketing plans to promote chit fund products.
- Collaborate with cross-functional teams to align marketing strategies with overall business goals.
- **Digital Marketing**:

- Monitor and analyze the performance of digital marketing efforts and adjust strategies as needed.
- **Traditional Marketing**:

- Plan and execute traditional marketing activities such as events, workshops, and print advertising.
- Establish partnerships and collaborations with relevant organizations to expand reach.
- **Customer Acquisition**:

- Implement strategies to attract new customers and increase the chit fund subscriber base.
- Work closely with the sales team to convert leads into active participants.
- **Brand Management**:

- Develop and maintain a positive brand image for the chit fund products.
- Ensure consistency in messaging across all marketing channels.
- **Reporting and Analysis**:

- Provide regular reports on the effectiveness of marketing campaigns and initiatives.
- Analyze key performance indicators (KPIs) to evaluate the success of marketing efforts.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the financial services sector.
- Strong understanding of chit funds or similar financial products is a plus.
- Excellent communication and interpersonal skills.
- Proficient in digital marketing tools and platforms.
- Ability to work independently and as part of a team.

**Job Types**: Full-time, Permanent

**Salary**: ₹12,000.00 - ₹15,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Work Location: In person


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