Content Creator

4 weeks ago

Chennai Tamil Nadu, India Aroopa Full time

**ROLES AND RESPONSIBILITIES**
- Create dynamic content including reels, posts, and videos for platforms such as YouTube, Instagram, Facebook and LinkedIn.
- Develop and communicate creative concepts, strategies, and visual identities for projects in alignment with organizational goals and client objectives.
- Maintain high standards of quality and consistency across all creative deliverables, conducting regular reviews and revisions as necessary.
- Manage social media content calendars, including scheduling posts and monitoring engagement.
- Analyze social media performance metrics and adjust strategies accordingly to increase engagement and reach.
- Maintain an active social media presence, engaging with followers and responding to comments and messages promptly.
- Stay informed about social media trends, updates, and new technologies to enhance content and strategy.
- Develop relationships with influencers and other collaborators to expand our reach and influence across social media platforms.
- Provide regular updates and reports to stakeholders on the performance of social media initiatives, highlighting successes and areas for improvement.

**PROFESSIONAL SKILLS AND QUALIFICATIONS**
- Bachelors degree in Marketing, Communications, Journalism, or related field.
- A minimum of 3 years of experience as a Content Creator or Social Media Strategist, with a proven track record in enhancing brand presence and engagement through innovative social media content.
- Proficiency in social media platforms (YouTube, Instagram, LinkedIn, etc.) and familiarity with analytics tools (Facebook Insights, Google Analytics, etc.).
- Strong written and verbal communication skills, with the ability to create compelling and brand aligned content.
- High level of creativity and innovation in content creation, with experience in video editing and graphic design considered a plus.
- Strong organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
- Experience with Adobe Creative Suite, Canva, or similar graphic design tools is preferred.

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