Executive - Influencer Marketing
1 month ago
**Overview**:
We are looking for a motivated and detail-oriented Executive Influencer Marketing to join our dynamic team. This role involves supporting the influencer marketing process by managing influencer outreach, coordination, and reporting.
**Key Responsibilities**:
- **
Influencer Database Management**:
- Compile and maintain an up-to-date list of influencers, categorizing them by type (Mega, Micro, Macro) for effective outreach.
- **
Influencer Outreach**:
- Reach out to identified influencers for potential collaboration on brand campaigns.
- **
Campaign Coordination**:
- Assist in coordinating with influencers throughout the execution of campaigns, ensuring clear communication and adherence to timelines.
- **
Campaign Reporting**:
- Prepare reports on campaign performance, capturing key metrics and insights for analysis.
- **
Market Research**:
- Conduct research on influencers and social media platforms to identify trends and opportunities for collaboration.
- **
Relationship Management**:
- Build and maintain positive relationships with influencers and vendors to facilitate smooth campaign execution.
- **
Competitive Analysis**:
- Gather and analyze competitive commercial offers from influencers to inform negotiation strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-2 years of experience in influencer marketing or digital marketing.
- Strong understanding of social media platforms and influencer dynamics.
- Excellent communication and interpersonal skills.
- Proficiency in data analysis and report generation.
- Ability to manage multiple tasks and work in a fast-paced environment.
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