Digital Marketing Executive
2 weeks ago
**Responsibilities**:
- Developing, implementing, and managing digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition.
- Conducting market research and competitor analysis to identify trends and opportunities for digital marketing strategies.
- Creating and managing engaging content for websites, blogs, social media platforms, and other digital channels.
- Monitoring and analyzing the performance of digital marketing campaigns using relevant analytics tools and making data-driven recommendations for optimization.
- Collaborating with internal teams, such as graphic designers, content creators, and developers, to ensure the effective execution of digital marketing initiatives.
- Managing and optimizing website content and user experience to improve search engine rankings and drive organic traffic.
- Managing and growing the company's social media presence and engaging with followers to foster brand loyalty and customer satisfaction.
- Tracking and reporting on key digital marketing metrics and providing regular performance updates to management.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices, and implementing innovative strategies to drive results.
**Requirements**:
- Bachelor's degree in marketing, business, or a related field.
- Proven work experience as a digital marketing executive or in a similar role.
- Strong knowledge of digital marketing concepts, strategies, and tactics.
- Experience in managing SEO/SEM campaigns and optimizing websites for search engines.
- Familiarity with content management systems (CMS) and web analytics tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and generate insights.
- Creative thinking and problem-solving abilities.
- Strong project management skills with the ability to manage multiple priorities and meet deadlines.
- Self-motivated and proactive attitude with a passion for staying up-to-date with industry trends and developments.
**Qualifications**:
- Previous experience in digital marketing or a related field.
- Demonstrated success in planning and executing digital marketing campaigns.
- Proficiency in using digital marketing tools and platforms.
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Excellent written and verbal communication skills.
- Bachelor's degree in marketing, business, or a related field (preferred).
- Certifications in digital marketing or relevant areas (e.g., Google Ads, Google Analytics) are a plus.
**Experience**:
- 2 to 3 years of experience
**Location**:
- Bangalore office location
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