Social Media Marketer

1 month ago

Chandigarh, India Firststep Study Abroad Full time

Position Summary:
A social media marketer is responsible for developing and executing effective social media strategies to promote a brand, increase brand awareness, engage with target audiences, and drive customer acquisition and retention. This role involves managing various social media platforms, creating and curating content, analyzing performance metrics, and staying up-to-date with industry trends and best practices.

Key Responsibilities:

- Develop and implement social media strategies aligned with overall marketing goals and target audience demographics. Identify platforms most relevant to the brand and develop plans to maximize engagement and reach.
- Create and curate compelling, high-quality content for social media platforms, including text, images, videos, and infographics. Ensure consistency in brand messaging, tone, and visual identity across all social media channels.
- Monitor and engage with online communities, responding to comments, messages, and inquiries in a timely and professional manner. Foster positive relationships with followers and address any concerns or issues raised on social media platforms.
- Develop and execute paid social media advertising campaigns, including target audience identification, ad creation, budget allocation, and performance monitoring. Optimize campaigns to achieve desired objectives such as lead generation, website traffic, or conversions.
- Monitor social media performance metrics using tools like Google Analytics, Facebook Insights, or other social media analytics platforms. Analyze data to identify trends, insights, and opportunities for improvement. Prepare regular reports to track key performance indicators (KPIs) and present findings to management.
- Stay updated on emerging social media trends, features, and best practices. Conduct research on competitor strategies and industry benchmarks to inform social media strategy and keep the brand ahead of the curve.

Qualifications and Skills:

- Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
- Proven experience in social media marketing or digital marketing, preferably in a similar role.
- Strong knowledge of various social media platforms, their features, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in using social media management tools, analytics platforms, and scheduling tools.
- Creative thinking and ability to generate innovative ideas for social media campaigns and content.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with SEO and content marketing principles.
- Experience with graphic design and video editing tools is a plus.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.

**Salary**: 20K-22K

**Salary**: ₹20,000.00 - ₹22,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Work Location: In person

Expected Start Date: 17/07/2023

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