Pc - Rtmm

Department
- Regional Trade Marketing PC
- Job posted on
- Jun 12, 2023
- Employee Type
- Sales role (P)
- Experience range (Years)
- 0 - N.A.

**Group Company**: CavinKare Private Limited

**Designation**: Regional Trade Marketing Manager (DESIG_1080)

**Office Location**:
**Position description**: To market the products through the value chain and point of sale.

**Primary Responsibilities**:

- Responsible for Trade Marketing & Distribution related activities for CavinKare Personal Care Business for the specified Zone / Region
- Designing & monitoring Trade Schemes to ensure higher Dealer participation & incremental business
- Leading the implementation of the Rural GTM and village expansion drive as per agreed blueprint
- Responsible for Trade Marketing & Distribution related activities for CavinKare Personal Care Business for the specified Zone / Region - Designing & monitoring Trade Schemes to ensure higher Dealer
- Building channel competencies among all key partners - Distributors
- Designing innovative POP/Dispensers for the trade for boosting sale & visibility of products.
- Ensuring the execution & efficacy of the Sales Force Automation solutions including Distributor Software, Handheld terminals for frontline sales force etc.
- Driving category productivity improvement by creating & implementing Zone specific tasks
- Regional custodian of Loyalty program in the retail/wholesale channel & keep complete track of outlet wise business trends.
- Contribute continuous need based refinement of Loyalty program in coordination with ZSM and implement in the country.
- Identifying the location, monitoring and reviewing BTL activities that are channel /model/category-specific.
- Tracking competitive pricing in the geography and provide appropriate inputs to combat competition.
- Tracking the distribution parameters like reach, range and effectiveness of sales force and take measures to improve the same on ongoing basis.
- Training, coaching and mentoring of front line sales force i.e. SDE's on business process, products, sales and trade marketing objectives.
- Energize Field Force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential. Evaluate the productivity of the field force
- Manage TP & TPR budgets at region.
- To facilitate the new product launch by providing necessary support to the sales team.
- To coordinate with sales team and marketing and effectively facilitate process which are in line with brand objectives.

**Reporting Team**
- **Reporting Designation**: Trade Marketing Head -PC (DESIG_592)
- **Reporting Department**: Growth Marketing PC (PC0031)

**Educational qualifications preferred**
- **Category**: Master's Degree, Professional Course
- **Field specialization**: Sales, merchandising and other allied operations

**Required work experience**
- **Industry**: FMCG
- **Role**: In Sales as well as Trade Marketing
- **Years of experience**: 3 to 4

**Required Skills**:

- 1. Process Knowledge
- 2. GTM Awareness and Expertise
- 3. Understanding Channel sales
- 4. Creating programs to support the GTM strategy**Required abilities**
- **Physical**: Age Eligibility: 28 to 34 years
- **Other**: