Digital Marketing Associate

3 weeks ago

Adambakkam Chennai Tamil Nadu, India Pephands Online Ventures Private Limited Full time

Position Overview: We are seeking a highly motivated and skilled Digital Marketing Assistant with a strong focus on content writing and search engine optimization (SEO). As a Digital Marketing Assistant, you will play a crucial role in supporting our digital marketing efforts, creating compelling content, optimizing website performance, and driving organic traffic to our online platforms. This is an excellent opportunity for individuals who are passionate about digital marketing, possess exceptional writing skills, and have a deep understanding of SEO best practices.
- **Responsibilities**:_

**Content Creation**:

- Research industry-related topics to generate ideas for content development.
- Collaborate with team members to develop content strategies that align with our marketing goals and target audience.

**Search Engine Optimization (SEO)**:

- Perform keyword research to identify opportunities for content optimization and develop SEO strategies.
- Write optimized meta tags, titles, and descriptions to improve organic search rankings and click-through rates.
- Optimize website content, including on-page elements, headings, and URL structures, to enhance visibility in search engine results pages (SERPs).
- Monitor and analyze website performance using SEO tools and provide recommendations for improvement.

**Social Media Management**:

- Assist in managing social media accounts, including creating and scheduling posts, monitoring engagement, and analyzing performance.
- Collaborate with the design team to develop visually appealing and shareable content for social media platforms.
- Stay up-to-date with the latest trends and best practices in social media marketing to optimize our social media presence.

**Analytics and Reporting**:

- Track, measure, and analyze the effectiveness of digital marketing campaigns, including website traffic, conversions, and engagement metrics.
- Prepare regular reports on key performance indicators (KPIs) to provide insights and recommendations for campaign optimization.
- Monitor industry trends, competitor activities, and customer feedback to identify opportunities for improvement and innovation.

**Qualifications**:

- Solid understanding of SEO principles and best practices.
- Excellent written and verbal communication skills, with an exceptional ability to write clear, concise, and engaging content.
- Proficiency in using content management systems (CMS) and familiarity with SEO tools such as Google Analytics, SEMrush, or Moz.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Familiarity with social media platforms and experience in managing social media accounts.
- Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
- Creative thinking, attention to detail, and a proactive mindset.
- Knowledge of HTML, CSS, and basic web design principles is a plus.

**Salary**: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Flexible schedule

Schedule:

- Fixed shift
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Diploma (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- total work: 2 years (preferred)

**Speak with the employer**
+91 7305009919

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