E-commerce Executive
3 days ago
Develop and execute comprehensive marketplace advertising strategies across platforms such as Amazon, Flipkart, Bigbasket etc., to achieve business objectives and targets.
- Conduct in-depth research on marketplace trends, competitor activities, and consumer behaviour to identify opportunities for growth and optimization.
- Manage end-to-end campaign creation, including keyword research, ad copywriting, creative asset development, and campaign setup and optimization.
- Monitor and analyse key performance metrics, including impressions, clicks, conversions, and return on ad spend (ROAS), to assess campaign effectiveness and identify areas for improvement.
- Collaborate closely with internal teams, including product management, sales, and creative, to align marketplace advertising efforts with overall marketing and sales strategies.
- Stay up-to-date on marketplace platform updates, algorithms, and best practices, and adapt advertising strategies accordingly to maximize results.
- Generate regular reports and insights on campaign performance, providing actionable recommendations for optimization and growth.
- Manage advertising budgets effectively, ensuring efficient allocation of resources to achieve desired outcomes and maintain profitability.
- Maintain strong relationships with marketplace platform representatives and advertising partners to leverage promotional opportunities and stay ahead of industry trends.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Fresher can also apply. 1- 2 years of experience in digital marketing, e-commerce, or marketplace advertising, with a proven track record of success is an added advantage.
- Certified AMS professional.
- Knowledge/working experience of Helium 10.
- Deep understanding of online marketplace platforms and advertising tools.
- Strong analytical skills and proficiency in data analysis tools such as Ads platform, Google Analytics, Microsoft Excel, or similar.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Detail-oriented with strong organizational and project management abilities, capable of managing multiple projects simultaneously in a fast-paced environment.
- Adaptable and resourceful, with the ability to thrive in a dynamic and evolving industry landscape
Pay: ₹15,000.00 - ₹30,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
Work Location: In person
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