Brand Executive

2 weeks ago


India Marico Full time

**Purpose of the Role**:

- To lead execution on marketing initiatives including activations, promotions along with ensuring efficiency in network and data management

**Qualification & Experience**:

- MBA/PGDM with min 2-3 years of experience
- Experience of at-least 12-18 months in Marketing is required.

**Key Deliverables of the Role**:

- Lead on ground execution of brand activations through innovative ideas to impact brand metrics in focus markets
- Lead in-store advertising/promotion for the brand to ensure strong in-store presence and influence offtakes
- Drive sales team/ supply chain interactions for marketing-sales activations and materials for NPDs, New SKU Launch
- Work with activation and creative agencies on aspects like artworks, adaptations, in-store activations
- Development of digital assets and social media management

**Functional Skills and Competencies**:

- Good Communication and Influential Skills
- Basic Business & Financial Analysis
- Creative Development Understanding
- Basic trade Understanding

**Reporting Relationships**:

- Upwards
- GPH/ Marketing Manager
- Team Members: Brand Manager

**Other Key Functional Interfaces**:
**Internal**
- Category Head/ Executive VP
- Sales, R&D, Operations, Supply Chain & HR

**External**
- Advertising Agencies, Market Research Agencies

**Growth Path & Future**:

- Assistant Brand Manager


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