SEO & Smo

4 weeks ago


Hyderabad, India Yazas Processed Foods Private Limited Full time

Job Description for SEO (Search Engine Optimization):
Position: SEO Specialist/SEO Analyst

Job Summary:
**Responsibilities**:

- Conduct keyword research to identify valuable and high-ranking keywords.
- Optimize website content and structure for improved search engine visibility.
- Perform on-page optimization, including meta tags, headings, URL structure, and keyword placement.
- Develop and implement off-page optimization strategies such as link building, social bookmarking, and directory submissions.
- Monitor and analyze website traffic, rankings, and user engagement using SEO tools.
- Identify technical SEO issues on the website and recommend solutions.
- Stay updated with the latest SEO trends, algorithm changes, and best practices.
- Collaborate with content creators to ensure SEO best practices are incorporated into the content creation process.
- Provide SEO recommendations and guidance to web developers, designers, and marketing teams.
- Track and report on key performance indicators (KPIs) and SEO metrics to measure the effectiveness of SEO campaigns.
- Conduct competitor analysis to identify opportunities and improve our competitive positioning.
- Stay up-to-date with industry developments and changes in search engine algorithms.

**Requirements**:

- Bachelor's degree
- Strong knowledge of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
- Solid understanding of on-page and off-page optimization techniques.
- Familiarity with HTML, CSS, and website development principles.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Up-to-date with the latest trends and best practices in SEO.

Job Description for SMO (Social Media Optimization):
Position: SMO Specialist/Social Media Marketer

Job Summary:
**Responsibilities**:

- Develop and execute social media strategies to enhance brand visibility and engage the target audience.
- Create and manage social media profiles and pages (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube).
- Generate, edit, publish, and share engaging content (text, images, videos) on social media platforms.
- Plan and execute social media campaigns to promote products, services, or events.
- Monitor social media channels for brand mentions, comments, and messages, and respond in a timely manner.
- Analyze social media metrics and insights to identify trends, opportunities, and areas for improvement.
- Stay updated with the latest social media trends, features, and best practices.
- Collaborate with cross-functional teams (marketing, content, design) to align social media strategies with overall marketing goals.
- Identify and engage with influencers, industry leaders, and relevant communities to expand brand reach.
- Use social media advertising tools to create and manage paid campaigns.
- Stay up-to-date with industry developments and changes in social media algorithms.

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: Up to ₹20,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

Application Deadline: 25/06/2023
Expected Start Date: 03/07/2023


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