Bilaspur - Bm

Job Location
- BILASPUR
- Experience (in Years)
- 5 - 10
- Job Type
- Full Time

**Job Description**:
**Location**: Bilaspur

**Notice Period**: 30 days

To lead the overall business & operations of the branch through exceptional customer service, smooth flow of banking operations and transactions, cost management while ensuring compliance with all applicable external and internal regulations and guidelines.

**Strategic and planning**
- Execute overall plans at Branch level in consultation with the Cluster Head.
- Cascade the branch scorecard to the employees and ensure achievement of targets.
- Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget.

**Functional**
- Build and manage effective customer relationship with key customers of the branch ensuring superior customer service; advise them on making robust investment and financial decisions
- Formulate strategies to capitalise the existing market opportunities to meet the needs of the Branch Banking segment.
- Recommend marketing strategies and plans consistent with established goals in each product line and service and ensure implementation of the same on approval.
- Recommend products / variants to the Organisation to constantly improve the Bank’s competitive position in the market.
- Oversee and ensure that every employee in the branch is following the Compliance policies of the organisation.
- Support the Audit team in ensuring they carry out their audit activities smoothly in the branch.
- Ensuring the branch maintains its Hygiene as per the quality standards of the organization.
- Develop annual operational sales plans in conjunction with Channel Head based on the overall targets and budgets and prioritise the overall efforts by service and allocation of resources.
- Ensure product & Process knowledge to all staff.
- Effective utilization of branch’s marketing budget.
- Continually monitor the market by way of area mapping to determine the market size and market penetration of the Bank’s liability products, third party products and services.
- Evaluate the timely adjustment of marketing strategy and plans in the operational area to meet changing markets and competitive conditions.
- Responsible for maintaining hygiene of the branch to improve employee and customer experience.
- Provide suggestions to the product manager to develop new liability and third-party products and services in line with regional preferences.
- Work in collaboration with Marketing Department in implementing local sales promotion plans and evaluate the effect of such campaigns.
- Recommend strategies to reach potential customers based on the evaluation.
- Analyse Market, competitor services and prices and synthesize information to develop cost analysis and recommendations for the Bank’s products.
- Manage very important customers HNIs/ Government / Social Deposit etc. to discuss their needs, outlining appropriate services and resolving problems as appropriate.
- Meet specified number of customers suggested by the corporate office every month.
- Achieve segment-wise liability and cross-selling targets set for the branch.
- Co-ordinate the Bank’s participation in trade shows and community events in the catchment to promote products and services.
- Lead the identification of target customer segments and ensure that relevant strategies are developed so as to maximize market penetration and profitability.
- Facilitate the smooth customer service, disbursement and operation of micro banking segment.
- Establish the culture of cross-selling within the Branch banking team by guiding them in understanding requirements of the customer.
- Ensure seamless integration between the different strategic business units operating within the operational area to achieve the overall target of the Bank.
- Regularly monitor the performance of Branch Banking Department and take corrective action, if required, to ensure achievement of set target.
- Timely escalation of issues, pain points etc for resolution.

**People development**
- Ensure that the employees maintain the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operations.
- Drive a performance driven culture by timely monitoring, reviewing of performance parameters and giving feedback to the team members.
- Take responsibility for identification of training needs and completion of mandatory training programs/certifications for self and reportees.
- Mentor and coach subordinates to develop the team’s capabilities and build a robust succession pipeline.
- Ensure that the operational area is adequately staffed as per the manpower requirements.
- Ensure high level of employee engagement and retention of key performers.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibili