Social Media Executive
4 months ago
**Responsibilities**:
**SMO Strategy Development**:
- Develop and execute comprehensive SMO strategies aligned with overall marketing and business objectives.
- Conduct audience analysis and identify key demographics for targeted social media campaigns.
- Stay abreast of social media trends and emerging platforms to recommend innovative strategies.
**Social Media Content Management**:
- Plan, create, and curate engaging content for various social media channels.
- Collaborate with the content team to ensure brand consistency and alignment with SMO objectives.
- Implement best practices for content optimization on each platform.
**Audience Engagement and Community Building**:
- Foster a sense of community by actively engaging with the audience on social media.
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Develop and implement strategies to grow and nurture social media communities.
**Campaign Development and Execution**:
- Conceptualize and execute social media campaigns to promote products, services, or brand initiatives.
- Monitor and analyze campaign performance, providing insights for continuous improvement.
- Collaborate with cross-functional teams for integrated marketing campaigns.
**Analytics and Reporting**:
- Utilize social media analytics tools to measure the effectiveness of SMO strategies.
- Prepare regular reports highlighting key performance indicators (KPIs) and insights.
- Recommend adjustments to optimize future campaigns based on data analysis.
**Paid Social Media Advertising**:
- Manage and optimize paid advertising campaigns on social media platforms.
- Monitor budgets, analyze performance metrics, and adjust strategies for maximum ROI.
- Stay informed about changes in advertising platforms and industry trends.
**Job Types**: Full-time, Permanent
**Salary**: ₹15,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Application Question(s):
- What is your Current CTC?
- What is your Expected CTC?
**Experience**:
- Social Media Marketing: 3 years (preferred)
**Language**:
- English (preferred)
**Location**:
- Gautam Buddha Nagar, Uttar Pradesh (preferred)
Work Location: In person
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