Social Media Executive

2 weeks ago


Chandigarh Chandigarh, India HopUp India Full time

Job Overview:
We are seeking a creative, strategic, and results-driven **Social Media Executive** to join our team. As a Social Media Executive, you will be responsible for developing and executing social media strategies, managing day-to-day social media activities, and driving engagement across various platforms. You will play a key role in increasing brand awareness, building community, and supporting business objectives through effective social media management.

Key Responsibilities:

- **Content Creation & Strategy**:

- Develop, create, and curate engaging, high-quality content (text, images, videos, etc.) for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Plan and implement social media campaigns to promote the company’s products, services, or initiatives.
- Create monthly content calendars aligned with marketing goals and key business priorities.
- **Social Media Management**:

- Manage and update social media profiles and pages.
- Monitor social media accounts, respond to comments, messages, and customer queries in a timely manner.
- Schedule posts and ensure consistency in tone and voice across all platforms.
- **Community Engagement**:

- Build and maintain relationships with followers, influencers, and other stakeholders to foster a positive online community.
- Monitor social media trends and conversations relevant to the brand.
- Engage with social media communities by liking, commenting, sharing, and participating in discussions.
- **Analytics & Reporting**:

- Track, analyze, and report on social media performance metrics (engagement, reach, impressions, etc.) to measure campaign effectiveness.
- Use insights to optimize social media strategies and content for maximum impact.
- Generate weekly/monthly reports on performance, including insights and recommendations for improvements.
- **Collaboration**:

- Work closely with other teams such as Marketing, Sales, and Design to ensure alignment between social media campaigns and overall brand strategies.
- Collaborate with influencers, content creators, and partners to extend reach and increase engagement.
- **Trend Monitoring & Competitor Analysis**:

- Stay updated on social media trends, industry news, and competitor activities to ensure the brand remains relevant and competitive.
- Proactively suggest new ways to engage with the audience and leverage new features/platforms.

Key Skills & Qualifications:

- **Experience**:

- 1-3 years of experience in social media management, digital marketing, or a similar role (Experience in managing social media accounts for brands or businesses is preferred).
- **Technical Skills**:

- Proficient in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and tools like Hootsuite, Buffer, or Sprout Social.
- Knowledge of content management systems (CMS) and social media advertising tools (e.g., Facebook Ads, Instagram Ads).
- Strong understanding of social media analytics and metrics tools (Google Analytics, native platform insights, etc.).
- **Creativity & Communication**:

- Strong writing and editing skills with the ability to create compelling, engaging, and on-brand content.
- Creative thinking and problem-solving skills, with an eye for design and aesthetic (experience with graphic design tools like Canva or Adobe Creative Suite is a plus).
- **Organizational & Time Management Skills**:

- Ability to manage multiple social media accounts, prioritize tasks, and meet deadlines in a fast-paced environment.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

- Day shift
- Morning shift
- Rotational shift
- Weekend availability

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person


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