Digital Marketing
1 week ago
Research advertising trends & competitors’ pricing and products
- Collaborate with internal teams to create landing pages and optimize user experience Manage digital and creative agencies, collaborate closely as strategic partners leading to increase in web enquiries
- Making changes on the website based on web analytics there by ensuring Content management for web assets
- Monitor social media and Google Analytics
- Develop projects to create content & monitor project status and budget
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- To be a constant social listener on all platforms and creating actionable intelligence for the marketing team.
- Keep constant social engagement with all relevant posts on all platforms enchasing brand positioning, brand health, and brand share
- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with targets
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Do all R&D as required for us to reach out to new markets.
- Scale campaigns to maximize ROI
- Acquire business intelligence on competition/competitors, along with their pricing, for our review and counter offers to prospects.
- Evaluate emerging technologies. Identify trends and insights, and optimize spend and performance based on the insights
- Provide thought leadership and perspective for adoption where appropriate
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
**Salary**: Up to ₹30,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)
Application Question(s):
- How many years of Experience in Digital Marketing?
- What is your current salary?
- Are you fluent in English?
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 3 years (required)
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