Area Sales Executive- Off Trade

4 weeks ago

Lucknow, India Bacardi Full time

YOUR OPPORTUNITYOff-Trade Sales at Bacardi helps in generating the primary and secondary sales and build relationships with distributors and retailers. They play a critical role in the availability and launching our portfolio brands in the retail outlets. They can do this by crafting a lot of Activations, Brand Advocacy sessions for the distributors and retailers.ABOUT YOUIn this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Lucknow. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role.**Responsibilities**:

- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE- Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
- Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
- Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
- Execute occasion-based price pack architecture to deliver improved mix
- You will be accountable for the effective implementation of our annual price increases
- Optimize promotional plans through the year through implementation of the ROI strategy and goals
- Input into the shaping of the channel & portfolio strategy of the territory
- Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
- Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
- Build effective long-term relationships with Key Customers
- Relentlessly drive a pay for performance-based approach with Key Customers

Skills and Experience
- THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY- Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
- Commercial experience preferably with a beverages / FMCG / alco - bev industry. Drinks and Lifestyle Category experience is an advantage
- Well-developed written and verbal communication skills
- Effective use of networking and leveraging the same with key customers and strong interpersonal skills
- Strong negotiation skills and first-hand on-premises sales experience
- PERSONAL QUALITIES - SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR- You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
- You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
- You demonstrate resilience by overcoming challenges and staying calm under pressure
- You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
- Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
- Family; We treat each other, and our communities, like Family. Always.
- Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.
- Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list._

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